62% of all Americans are part of a wireless, mobile population that participates in digital activities away from home or work. Not only are young people attuned to this kind of access, African Americans and English-speaking Latinos are more likely than white Americans to use non-voice data applications on their cell phones.
Broadband and wireless users don’t just surf through the online world, they shape it. They are more intense than other users about their online communications and media use: uploading, downloading, sharing, and trading.
A new consortium of companies was announced, prior to the Mobile World Congress (11th to 14th February, 2008), that promises to revolutionize the mobile phone network as an advertising and direct marketing opportunity.
Hoodiny Entertainment Group, LLC announced their mobile music community application targeted at the Spanish speaking public. Cyloop mobile (m.cyloop.com) provides users of Cyloop.com with real-time mobile access to their favorite artist and user profiles from any WAP enabled device.
Personalisation and interactivity will be the key drivers of mobile TV according to a new report commissioned by Nokia and conducted by Dr Shani Orgad from the London School of Economics. The report, titled 'This Box Was Made For Walking', examines the future impact of mobile TV on the broadcasting and advertising industries.
RCS announced that it is working with Nokia to roll out the next generation Visual Radio experience to radio listeners and cell-phone users worldwide. Visual Radio enables mobile device users to receive FM radio broadcasts with fully synchronized interactive graphical content.
NeuStar, Inc. announced that Common Short Code (CSC)-based messaging campaigns have been cited as an "unprecedented platform for marketing" in a recent report published by mobile media research firm M:Metrics.