Today’s Latina is ambicultural, seamlessly identifying as American while also retaining strong connections to her native culture. One of the ways she stays connected to her roots is through music. Whether it’s on radio or streaming services, Latinas’ consumption behavior and preferences reflect how their lives revolve around music.

Univision Communications Inc. announced the appointment of Ignacio Meyer to senior vice president of Music. Building on UCI's integrated music strategy, Meyer will focus on driving its global strategy and developing business opportunities for UCI’s portfolio and music industry partners.

What impact do new devices such as smart speakers and new ways of listening to music like Spotify have on radio’s long-standing role of introducing the latest new music to listeners?  Do smart speaker owners now turn to Alexa to find out what’s new instead of their local CHR personality?

Telemundo will honor Pitbull with the first ever “Latin AMA Dick Clark Achievement Award” at the upcoming third annual “Latin American Music Awards” (Latin AMAs).

The premise of compiling a special collection of songs on a tape or CD and sharing with a friend or love interest hasn’t gone away in the digital age.

Daddy Yankee is helping Komen Puerto Rico and has offered 50% of the revenues generated by his new video.  

 

 

Every now in then in your life you need to take some time off and travel along the mystic side of the river trail for whatever reason.  My case, a full knee replacement last week, a TV and an iPhone.  Watching TV with an elevated leg that I was icing aggressively after therapy, I came across a documentary on Starz Network about a 1970s trovador out of Detroit of Mexican decent called Rodriguez that frequented the local dive bars and belted out lyric and tunes that motivated the day that would make Bob Dylan look “more’ than twice.  By Gene Bryan / HispanicAd

Brands that market to multicultural audiences have found music as a key approach to connecting across generations. But multicultural marketers sometimes overlook the many facets differentiating their target audiences, ranging from differing countries of origin to local cultures and experiences. To truly connect, marketers must craft precise messages for specific segments rather than treating the multicultural community as a singular audience.

Yet it is in New York City where the legend of Rafael Hernández maintains a strong, almost mythical footprint—52 years after his death. Of the more than 3,000 songs he composed, several of the most enduring tunes were written here in New York, including the unofficial Puerto Rican anthem, “Lamento borincano,” which is said to have been composed in New York at the music shop he once owned with his sister, Victoria. The aforementioned Mike Amadeo would later purchase the store and he remembers wandering across it as a young man.

Discover the fascinating musical fusions that propelled Latin music to the top of the US charts with LATIN MUSIC USA, coming back for audiences on Fridays, April 28th and May 5th at 9:00 P.M. ET (check local listings).

At a time when the topic of cultural diversity is at an all-time high, LA-based Latino soul band Chicano Batman and Johnnie Walker released a reimagined version of the iconic American folk song “This Land Is Your Land,” along with an immersive music video, that is poised to be an inspirational message of hope for modern America.

By Gonzalo López Martí / Creative director, etc - LMMiami.com

  • The good news: urban music is coming of age.
  • Urban as in hip hop, reggaetón, etc.

This highly anticipated report provides comprehensive coverage of the year in music from the coveted Nielsen Music Year-End charts, presented by Billboard, to insights on the most important industry trends from sales and streaming to social media and overall consumer engagement across today’s most popular platforms.

Radio-style services are amping up their streaming offerings to give users control over what they listen to; at the same time, streaming services are pushing to provide more programmed experiences for users, who don’t always want to create their own playlists.

Spanish Broadcasting System, Inc. (“SBS”) announced the addition of a full video channel line-up to its LaMusica music streaming app.

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