Reaching consumers on the go

Outdoor advertising, like most other media, is feeling the sting of the economic downturn. According to the Outdoor Advertising Association of America, US outdoor advertising spending declined 4% in 2008 after years of steady growth.

Antonio Alonso has been named Chief Executive Officer of CBS Outdoor International, it was announced by Leslie Moonves, President and Chief Executive Officer, CBS Corporation.

Approximately 155 million (67 percent of) U.S. residents aged 18 or older have seen an Out-of-Home (OOH) digital video display, in the past month, at one or more of 17 types of public venues according to a new study by Arbitron Inc. Download study here.

Arbitron Inc. and Scarborough Research will release the results of their Teen Mall Shopping Attitude and Usage Study.

CBS Outdoor has launched a text messaging (or SMS) capability for its advertisers' media campaigns. The program, called txt2go, will include a text keyword on advertiser signage that the public can use to access marketing messages

According to a study by the Center for Crash Causation and Human Factors at Virginia Tech's Transportation Institute, a driver's performance, speed maintenance, and lane keeping were not measurably impaired in any way along highways and other roads with billboards.

Marin Institute, the alcohol industry watchdog, released the country's first guide to restricting out-of-home (OOH) alcohol advertising. The guide will help policymakers draft effective state and local laws to minimize youth

CBS Outdoor announced the launch of wannaBILLBOARD.com, a new web-based service that lets local advertisers choose their own outdoor ad creative from a catalog of customizable, ad-agency quality designs.

Peter Milian has been promoted to Vice President of Sales for the South Florida Market and Multicultural at Clear Channel Outdoor (CCO). Mr. Milan has been with Clear Channel Outdoor for 14 years.

For the past 8 years he he was the Director of Multi-cultural Sales & Marketing, contributing to significant revenue growth and creating great awareness for CCO nationally within the advertising industry.

Cinelatino will launch an exclusively out-of-home campaign in Los Angeles that includes a mix of digital billboards, mall displays and bus shelters, among other formats, beginning February 2.

NPA Español is a brand created by National Promotions and Advertising (NPA). NPA Español enables clients to deliver English and Spanish language messages through WILDPOSTINGSM Locations, Dedicated Locations, Mobile Billboards, Outdoor Projections, Street Sampling and Theater.

Tuesday the U.S. 9th Circuit Court of Appeals delivered a setback to out-of-home advertisers in Los Angeles with its decision to uphold the city's 2002 ban on new outdoor advertising.

Digital out-of-home is still, by common agreement, one of the most promising new media, enviably poised for long-term growth. But that doesn't mean things are going to be pretty in the near term; in fact, given the unprecedented and unpredictable economic situation, how could they be?

Arbitron Inc. announced that EYE, the mall media specialist, has signed an agreement with Arbitron Custom Research to measure the effectiveness of mall-based advertisements and the psychographics of EYE mall shoppers.

Despite severe economic headwinds and declining traditional advertising spending, the U.S. digital out-of home media industry is on pace to grow 11.2% to $2.43 billion in 2008, according to research released today by PQ Media.

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