Entravision Communications Corporation announced that it has decided to explore strategic alternatives for its outdoor advertising operations and has retained Citi and Moelis Advisors, a division of Mercanti Securities, LLC, to act as its financial advisors in this process.

A recent study conducted by M/A/R/C Research found 40% of shoppers rely on directional signs during shopping outings.

Alloy Media & Marketing and its Urban and Multicultural division, Alloy Access, announced the establishment of a dynamic multicultural targeted out-of-home media network across African American and Hispanic owned barbershops and salons, along with the expansion of Alloy’s existing exclusive a

Clear Channel Outdoor Holdings, Inc. announced that it is adding to its growing list of digital billboard networks with new displays in some of the largest DMA markets, including Chicago and Philadelphia.

Foster Farms announced the launch of a new outdoor advertising campaign featuring four interactive billboards along popular L.A. freeway routes. The ‘cutting edge’ billboards will depict the Foster Imposters in an evolving, friendly feud with Mexican recording artists Los Tucanes de Tijuana.

CityReach Latino, the rolling billboard company head by Terri Simpson, founder and CEO of CityReach Latino has just ceased operating their trucks, due to a lack of being able to close on additional funding.

Industry insiders speculate that the company did not achieve the advertising traction required to impress investors and their monthly burn-rate was not manageable.

Video ads move outside the home.

If you think you've been seeing more ad-plastered plasma screens in malls and subway stops, you're right.

A new national study by The Media Audit shows that Texans are among some of the heaviest users of outdoor advertising in the U.S. According to the 87-market survey, Houston-Galveston and Riverside-San Bernardino (California) took the top two spots in a survey of the nation's top heavy outdoor users, followed by Austin, San Antonio, and Dallas-Ft. Worth, Texas. According to the survey, heavy outdoor users are defined as having driven more than 200 miles in a typical week.

Skybus Airlines and Nationwide unveiled the airline’s first “branded” airplane. The Airbus A319 displays a large Nationwide logo and the tagline, “Nationwide is On Your Side,” on the exterior of its fuselage.

Fifty percent (105 million people) of Americans age 21 or older have visited a bar or lounge, including a restaurant with a dedicated bar, in the past month, and 31 percent (65 million people) in the past week, according to a national survey by Arbitron Inc. This makes bars the new out-of-home hot spot for advertisers to reach consumers. (Audience estimates are based on 2005 U.S. population aged 21 or older estimate of 210 million.)

Outdoor advertising will never be looked at the same way again by advertisers and agencies with the development of a new integrated audience measurement system, the first of its kind able to report real commercial data on the number of people likely to see a given ad. The new system, being implemented in phases by the Traffic Audit Bureau for Media Measurement (TAB), will provide comprehensive measures of both pedestrian and vehicular audiences with a complete rollout scheduled by third quarter 2008.

NBC's family of Los Angeles stations - KNBC (Channel 4), KVEA (Channel 52) and KWHY (Channel 22) - have partnered with Transit TV to provide local news, weather, sports and entertainment programming to Los Angeles County Metropolitan bus riders.

Jorge Abrego has been named Vice President, Latino Business Development, Western Region for CBS Outdoor Latino.

CBS Outdoor Latino announced that Asha Olivia has join as the VP of Latino Business Development in their New York office.

During the recent Association of National Advertisers Multicultural Marketing Conference Hispanic Marketers of the Year Awards in Los Angeles, California, CityReach Latino announced that Stuart Kanchuger, AVP – Latino/Hispanic Segment Manager with Wells Fargo Home Mortgage will receive $500,000 in Hispanic media for 2007 running on CityReach Latino’s national network in the Top 11 U.S. Hispanic markets.

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