New custom research from Arbitron Inc. reveals that 42 percent of Los Angeles bus riders consider Transit Television to be one of their regular sources for news and weather information. On average, riders spend one hour and thirty-four minutes exposed to the on-board television network.

For the first time ever, a national media company will give away $500,000 in Hispanic media. CityReach Latino is celebrating the one-year anniversary of its national network by hosting a media sweepstakes. The winner will receive $500,000 in Hispanic media for 2007 running on CityReach Latino’s network in the Top 11 U.S. Hispanic markets. CityReach Latino is a non-traditional media network targeting the Latino consumer.

Transit Television Network (Transit TV) is adding Spanish language content to its programming schedule.

NBC News, Telemundo’s KEVA in Los Angeles, newly minted CW affiliate KNVA in Austin, Texas, and Lin Television’s WTNH/WCTX duopoly in Hartford, Connecticut, have hired Adwalker, the New York – based arm of Adwalker PLC, headquartered in Dublin, Ireland, to promote themselves to viewers on the most intimate basis possible – one on one contact.

The Coca-Cola Company and Clear Channel Outdoor announced a global partnership designed to create and enhance new and customized outdoor programs for Coke’s wide array of brands.

La Opinión and Transit Television Network (Transit TV) announced a partnership to bring Spanish-language news on board nearly 2200 Metro buses in Los Angeles by this summer.

An "old" medium shows new life as billboard advertising posts solid gains in 2005.

The Dallas Mavericks and BigWheel announce the arrival of hub cap advertising in the Dallas/Fort Worth Metroplex, making the Mavs the first North Texas company to utilize this innovative form of outdoor advertising.

Viacom Outdoor announced it has renewed its contract with the New York City Metropolitan Transportation Authority to handle all display advertising on rail cars, in stations and on station platforms in New York City Subways and Staten Island Railway.

Viacom Outdoor hosted its second Marketing Edge seminar, “Using the Right Sazon,” on Sept 27th in Chicago.

Interactive Market Systems (“IMS”) and Arbitron Inc. announced that the companies will work together to market IMS’ new Outdoor media planning tool, Outdoor Navigator.

The United States Office of Personnel Management (OPM) hosted a meeting of the nation’s leading Hispanic serving organizations (HSOs), to explore strategies to improve Hispanic’s access to federal employment.

Hispanic buying power continues to rapidly grow in major U.S. markets, including Los Angeles, New York City, Chicago and Miami. The Hispanic population's buying power in the United States is expected to reach $634 billion by 2006, according to The U.S.

CityReach Latino launches a non-traditional outdoor/out-of-home (OOH) media network to target the fastest growing ethnic segment with its fleet of dynamic Rolling Smart Boards. CityReach Latino combines the power of street-level marketing into high-density ethnic zip codes with the footprint of a national reach.

Nielsen Monitor-Plus announced an enhancement in its outdoor advertising measurement service.

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