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Border Billboard announced its operation of a state-of-the-art, multi-media overhead billboard at the Mexican border crossing into San Diego, California.

George Rivera is the new Vice President of Sales for New York-based Impacto Hispanic Media, LLC.

Rivera will oversee the national sales efforts for Impacto’s outdoor billboards, point-of-purchase media, and other grassroots media vehicles targeting Hispanic consumers.

Out-of-home media planners and buyers are digging into the results of Arbitron's just-released trial of its work-in-progress outdoor measurement system.

The third quarter was fairly good to the three publicly traded companies that are big players in outdoor advertising, with hopes pinned to even greater heights in 2004.

The U.S. Out-of-Home advertising landscape is fragmented, under-measured, and by most accounts under-utilized in the advertising mix as a consequence of this under-measurement.

Arthur Rockwell has been named Vice President, Sales, Viacom Outdoor Latino, it was announced by Dennis Kuhl, Executive Vice President, Sales, Western Region. Rockwell, a native of Costa Rica, will oversee the development and implementation of Viacom Outdoor's Hispanic sales unit.

Premier Retail Networks (PRN), creator of in-store media networks, announced that it will deliver customized, high-definition (HD) programming to 870 Sears full-line stores on Sears' in-store television broadcast platform, the first HDTV platform capable of delivering content targeted by geograph

Viacom Outdoor Inc. announced that it has acquired Outdoor Media Displays Posters (OMDP), the leading billboard operator in
Puerto Rico. The financial terms of the acquisition were not disclosed.

OMDP sells advertising on nearly 800 billboard faces across Puerto Rico.

Titan Outdoor Holdings LLC announced that it has acquired PNE Media's New York outdoor advertising assets.

Premier Retail Networks, Inc. (PRN) announced the results of its most recent media surveys for the Wal-Mart Television Network which consists of TV's hanging throughout the store and the wall of televisions in the Home Entertainment Department.

In-store advertising in convenience stores (c-stores) boosts sales from 5 to 13 percent, according to new data released by Point-Of-Purchase Advertising International (POPAI) at the annual trade show of the National Association of Convenience Stores, being held in Orlando, Florida.

Coca-Cola Fountain (CCF) and Allure Fusion Media, Inc. announced an exclusive alliance to bring Digital Marketing Communications (DMC) solutions to fast food and hospitality restaurant customers throughout the United States.

Titan Outdoor announced that it has acquired Outdoor Media Group USA, Inc. (OMG), the category leader specializing in street banner campaigns in major cities across the United States. Outdoor Media Group USA, Inc.

Arbitron Inc. will work with the outdoor industry through the OAAA (Outdoor Advertising Association of America) on a comprehensive research program whose goal is to create an outdoor audience ratings service.

RMS Networks, a provider of digital video programming and on-site media solutions to major retailers, announced that it has successfully launched a new network, AAPN Hispanic, which will be broadcast in selected Advance Auto Parts retail stores.

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