In response to alarming evidence of the continued disparate, negative impact of COVID-19, PepsiCo, Inc. and its philanthropic arm, The PepsiCo Foundation, launched an initiative to provide increased medical and economic aid to communities of color across the country where the company has long worked. The $7 million initiative is a comprehensive project to support immediate relief and long-term recovery.

The Comcast NBCUniversal Foundation and the NBCUniversal Owned Television Stations division announced $2.475 million in Project Innovation grants will be presented to 69 organizations in 11 markets that are using innovation to tackle everyday problems and urgent COVID-19 needs in their comm

In response to the COVID-19 pandemic sweeping the United States, Toyota Motor North America announced a range of initiatives with longstanding national nonprofit partners to serve the U.S. Hispanic community.

Republica partnered with Fairchild Tropical Botanic Garden to launch Earth Unplugged, an Organic Ambisonic Album Starring Mother Nature.

Earth Day Network has been overwhelmed with the outpouring of video messages from the global community to show their commitment to the planet. This new slate of content joins the already illustrious programming and individuals who are supporting the event. To read the previously announced list of participants, please go here. This unprecedented global event will be hosted by Ed Begley, Jr. and his daughter, Hayden Begley, a musician and actress.

Listos California and Univision issued the following statements upon releasing a series of ads across Univision platforms urging California’s vast Spanish-speaking community to #StayHomeSaveLives.

NBCUniversal Telemundo Enterprises announced the launch of “Nuestros Negocios” (“Our Businesses”), a nationwide campaign under the umbrella of Telemundo’s award-winning corporate social responsibility platform “El Poder En Ti” (The Power in You).

Estrella Media, Inc. announced today that its radio group launched the music video “Cuídate” (Take Care of Yourself), as part of its #SiSePuede (Yes We Can) community empowerment campaign for COVID-19 prevention.

The El Sol creative festival has been postponed until October 21-22 in Madrid.

Estrella Media announced that it has launched a #SiSePuede (Yes We Can) community empowerment campaign for the U.S. Hispanic population aimed at inspiring hope and optimism during the current pandemic.

In the present circumstances and based on the information provided by the WHO, the IOC President and the Prime Minister of Japan have concluded that the Games of the XXXII Olympiad in Tokyo must be rescheduled to a date beyond 2020 but not later than summer 2021, to safeguard the health of the athletes, everybody involved in the Olympic Games and the international community.

Following the Nevada Governor’s recommendations to limit the size of public gatherings for the prevention and containment of COVID-19, Telemundo and Billboard announced they will postpone the upcoming Billboard Latin Music Awards, previously scheduled to air live on Telemundo on April 23 from the Mandalay Bay Events Center in Las Vegas. The LatinFest+ conference which was scheduled for April 20-23 at The Venetian will also be postponed.

Cannes Lions announces hat the annual Festival of Creativity will not take place in June as previously planned. We are now engaging our contingency plans for the previously published October dates.

With major trade shows, industry gatherings and customer events cancelled around the world, digital marketing content must play an even bigger role in demand generation. Yet, many marketing organizations lack the necessary capabilities and processes to keep pace with a growing content marketing imperative, according to new strategic report from the CMO Council.

Three-time Emmy Award-winning TV journalist María Celeste Arrarás and Cynthia Hudson, Senior VP and Managing Director of CNN en Español and Hispanic Strategy at CNN/US, will be honored with lifetime achievement awards Thursday at the 15th Anniversary Gala of Florida State University’s Center for Hispanic Marketing Communication.

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