Promotions & Events | HispanicAd.com

Pepsi partners with Telemundo ‘La Voz”

January 21, 2020

Pepsi announced an integration with Telemundo’s highly-anticipated second season of “La Voz,” the Spanish-language edition of NBC's award-winning hit series, “The Voice.” As the show’s first-ever beverage sponsor and prizing partner, Pepsi will take the season two stage by storm, unapologetically celebrating Latin music and the talented phenoms giving everything to become the next big musical superstar. Pepsi will level up the season two “La Voz” prize, bringing the original $100k grand prize up to an epic $200K.

Ulta Beauty Holiday Campaign

December 11, 2019

Ulta Beauty’s holiday campaign of “Give, Gather and Glow” focuses on the fact that no matter how we celebrate the holiday season, the joy of giving to others, gathering with loved ones and looking and feeling our best is something we all share.

World AIDS Day 2019 Ending the HIV/AIDS Epidemic: Community by Community

November 27, 2019

World AIDS Day (December 1) is a time to remember those we've lost to HIV/AIDS, celebrate our successes in saving and improving the lives of people living with HIV, and renew our commitment to ending the HIV epidemic in the United States and around the world.

Uforia presents Television Special ‘Uforia Celebra Explosión Urbana - La Época de Oro’

November 26, 2019

Uforia presents “Uforia Celebra Explosión Urbana - La Época de Oro” (Uforia Celebrates Urban Explosion: The Golden Age) a televised music special that dives deep into the Latin Urban movement that has taken over the world, featuring exclusive concert footage and interviews with the artists that have propelled a ‘Golden Era of Latin Music.’

How to make sponsorship more than just another touchpoint

November 21, 2019

My immediate association with the term “sponsorship” is Bayern München (my home town’s football club) running onto the field of the Allianz Arena, with the logos of their main sponsors Deutsche Telekom and Adidas prominently displayed on their uniforms. An image that triggers emotions: excitement before the game, tension before a goal, joy after winning – and I’m not even a football fan, so how must this feel for a real enthusiast? by Nicola Niesl - Associate Director Global Connect Centre / Kantar

20th Annual Latin GRAMMY Awards sponsors announced

November 08, 2019

The Latin Recording Academy® and Univision Communications Inc. announced the official sponsors for the 20th Annual Latin GRAMMY Awards. The event will connect leading international brands through innovative programs and campaigns with Latin music fans across multiple platforms, as well as through several on-site experiential activations.

Miss Universe returns to Telemundo

November 05, 2019

The 68th edition of MISS UNIVERSE will return to Telemundo live and exclusively in Spanish on Sunday, December 8th from Tyler Perry Studios in Atlanta, Georgia at 7pm/6c. The live simulcast will feature delegates representing more than 90 countries and territories from around the world.

How analytics can drive growth in consumer-packaged-goods trade promotions

October 30, 2019

Consumer-packaged-goods (CPG) companies worldwide invest about 20 percent of their revenue annually in trade promotions. Stunningly, 59 percent lost money (in the United States, it’s 72 percent). Conversely, best-in-class CPG promotions returned five times more than the least efficient. Clearly, there is a huge opportunity for both CPG manufacturers and retailers to improve return on investment (ROI) on their trade-promotion investments.

Jose Cuervo shines spotlight on Día De Muertos

October 26, 2019

Jose Cuervo Tradicional announced the launch of a new film series, designed to tell the multi-faceted and authentic story of Día De Muertos (English: Day of the Dead). Each year, Cuervo Tradicional will capture different traditions around Mexico — sharing storied Día De Muertos moments from different Mexican filmmakers.

10th ANNIVERSARY HISPANICIZE CELEBRATED - THE POWER OF LATINX IN LOS ANGELES

October 25, 2019

10th Anniversary Hispanicize, the largest event of its kind, connected well over a thousand Latinx trendsetters, social media influencers, content creators, marketers, advertisers, social and political activists, as well as A-list celebrities last week, October 17-19, 2019, at the iconic 73-story InterContinental Los Angeles Downtown.

St. Jude Children's Research Hospital launches a new era of This Shirt Saves Lives campaign in Spanish

October 18, 2019

St. Jude Children's Research Hospital announced the launch of the Spanish-language version of its widely popular This Shirt Saves Lives campaign at the Billboard Latin Power Players Summit Party in Los Angeles. Launching with Mexican-American singer, songwriter and actress Becky G, the new t-shirt, "Esta Camiseta Salva Vidas," introduces a new era of the national campaign that inspired a mainstream movement to support the lifesaving work of St. Jude: Finding cures. Saving children.

NBCUniversal Telemundo Enterprises to create LATIN FEST+ MIAMI

October 17, 2019

NBCUniversal Telemundo Enterprises announced that it has partnered with Valence Media’s The Hollywood Reporter-Billboard Media Group, one of the world’s leading entertainment news and music publishers, to launch Latin Fest+ (working title), an immersive, week-long experience for the Latin entertainment industry, artists and fans.

Univision and Nissan Tap Latin GRAMMY® Album of the Year Nominee Sebastián Yatra to Headline Fifth-Annual Road to Innovation Tour

October 16, 2019

Univision and Nissan have partnered, once again, for Nissan Presents: Road to Innovation, an exclusive concert series featuring Latin GRAMMY® nominee Sebastián Yatra.

AIRE Radio Networks and LaMusica Introduce "Artistas 360"

October 11, 2019

AIRE Radio Networks and LaMusica announced that the queen of reggaeton, Ivy Queen, has joined its newly created Latin-artist based marketing platform,

Hennessy Collaborates With Maluma To Blend The Rhythm Of Many Nations

October 05, 2019

Hennessy and global artist Maluma announced a new formal partnership in time for Hispanic Heritage Month, bringing to life the spirit of the brand's "Never stop. Never settle." mantra for Latinx audiences.

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