Promotions & Events

Hispanicize #UnidosTogether Virtual Summit featured influencers, tastemakers, content creators, celebrities, executives and entrepreneurs and proudly shined a light on Latinx frontline heroes and small business owners alike.

The College Board and NBCUniversal Telemundo Enterprises announced the launch of College Board and Telemundo Academy Triunfadores, a joint public campaign to guide Spanish-speaking families through the college planning process.

As communities across the country started opening up, and in anticipation of the Memorial Day holiday weekend, advertising agency, d expósito & Partners, launched a public service campaign, called “Lucha vs El Virus.” The campaign was designed to engage the Hispanic community and encourage compliance with public health practices during the COVID-19 pandemic. Inspired by Mexican professional wrestling (Lucha Libre) and their use of colorful masks to conceal their identity, the campaign seeks to help slow the spread of the virus by encouraging people to wear masks in a way that is eye-catching, fun and interactive but with a very serious message.

Crayola believes every child should be able to creatively and accurately color themselves into the world they see around them. Crayola launched Colors of the World crayons – 24 new specially formulated crayons – designed to mirror and represent over 40 global skin tones across the world. With the Colors of the World crayons, Crayola hopes to cultivate a more inclusive world for children of all ages, races, cultures and ethnicities.

In response to alarming evidence of the continued disparate, negative impact of COVID-19, PepsiCo, Inc. and its philanthropic arm, The PepsiCo Foundation, launched an initiative to provide increased medical and economic aid to communities of color across the country where the company has long worked. The $7 million initiative is a comprehensive project to support immediate relief and long-term recovery.

In response to the COVID-19 pandemic sweeping the United States, Toyota Motor North America announced a range of initiatives with longstanding national nonprofit partners to serve the U.S. Hispanic community.