Promotions & Events

Along with members of Puerto Rican distilleries and other representatives of the rum industry on the island, the secretary of the Department of Economic Development and Commerce (DEDC), Manuel A. Laboy Rivera and the executive director of Rums of Puerto Rico, Alexandra Salgado Colón, launched the Rums of Puerto Rico promotional campaign, "The Rum Standard" at the Casita de Rones de Puerto Rico in Old San Juan.

Throughout the years, Dia de los Muertos (Day of the Dead) celebrations in the U.S. have become more popular. And thanks to Disney’s Coco, the holiday has reached a new level of awareness and acceptance among younger generations. Although Day of the Dead is about honoring those who have passed through traditions such as altars, catrinas, food, and music, I can’t help but think of some Hispanic marketing practices that should be put to rest.  By Maria Amor

Univision announced the Vota Conmigo (Vote with Me) get out the vote (GOTV) campaign as part of its Destino (Destination) 2018 election efforts to help educate the Hispanic community about where and how to vote in the upcoming midterm elections.

Telemundo announced the complete line-up of performers for the 2018 “Latin American Music Awards” (Latin AMAs).

The cornerstone of MiLB's U.S. Hispanic/Latino fan engagement initiative, "Copa de la Diversión" established an innovative new platform authentically connecting MiLB teams with their diverse communities, embracing the culture and values that resonate most with Hispanics/Latinos nationwide.

The 2018 ‘Miss Universe Puerto Rico’ pageant, which will take place at San Juan’s renowned ‘Centro de Bellas Artes’ on Thursday, September 20, at 8pm ET/5pm PT, will air live in the U.S. exclusively on WAPA America and Television Dominicana, as well as in Puerto Rico on WAPA Television.