Uforia Music Series took over Los Angeles this weekend with an all-female concert. The “Las Que Mandan” Uforia Concert brought fans the hottest Latina legends and rising stars. The celebration took place November 17 at The Forum in Los Angeles.

The Latin Recording Academy and Univision Communications Inc. have announced the official sponsors of the 19th Annual Latin GRAMMY Awards®. The event will connect leading international brands through innovative programs and campaigns with Latin music fans, across platforms as well as through several on-site experiential activations.

Along with members of Puerto Rican distilleries and other representatives of the rum industry on the island, the secretary of the Department of Economic Development and Commerce (DEDC), Manuel A. Laboy Rivera and the executive director of Rums of Puerto Rico, Alexandra Salgado Colón, launched the Rums of Puerto Rico promotional campaign, "The Rum Standard" at the Casita de Rones de Puerto Rico in Old San Juan.

Driving community engagement forward, Kia Motors America launched a new campaign for the all-new 2019 Kia Forte with the help of the Latin Grammy award-winning, all-female Mariachi band, Flor De Toloache. The duo collaborated on a heartfelt digital series celebrating hard-working Latina business owners across the U.S.

Throughout the years, Dia de los Muertos (Day of the Dead) celebrations in the U.S. have become more popular. And thanks to Disney’s Coco, the holiday has reached a new level of awareness and acceptance among younger generations. Although Day of the Dead is about honoring those who have passed through traditions such as altars, catrinas, food, and music, I can’t help but think of some Hispanic marketing practices that should be put to rest.  By Maria Amor

Jose Cuervo Tradicional is celebrating its Mexican roots with an authentic Día De Muertos campaign.

Univision announced the Vota Conmigo (Vote with Me) get out the vote (GOTV) campaign as part of its Destino (Destination) 2018 election efforts to help educate the Hispanic community about where and how to vote in the upcoming midterm elections.

Combate Americas and ACRONYM announced an innovative PSA campaign to encourage U.S. Hispanics to vote. ACRONYM is running the largest digital program focused on registering and mobilizing voters to the polls on Election Day and electing progressives to state legislative seats across the country.

Telemundo announced the complete line-up of performers for the 2018 “Latin American Music Awards” (Latin AMAs).

The back-to-school craze is in full motion, and the National Pork Board (NPB) wants to help parents prepare meals not just for their kids, but for the whole family. NPB has partnered with top digital Latino influencers to bring healthy, savory meals for everyday eating.

The cornerstone of MiLB's U.S. Hispanic/Latino fan engagement initiative, "Copa de la Diversión" established an innovative new platform authentically connecting MiLB teams with their diverse communities, embracing the culture and values that resonate most with Hispanics/Latinos nationwide.

Telemundo Puerto Rico/WKAQ-TV will air “Together We Are Great” (Juntos Somos Grandes), a live, three-hour special program on Thursday, September 20 at 7 PM ET to pay tribute to the strength and resiliency of Puerto Ricans, one year after Hurricane Maria made landfall in the island.

The 2018 ‘Miss Universe Puerto Rico’ pageant, which will take place at San Juan’s renowned ‘Centro de Bellas Artes’ on Thursday, September 20, at 8pm ET/5pm PT, will air live in the U.S. exclusively on WAPA America and Television Dominicana, as well as in Puerto Rico on WAPA Television.

Walt Disney World Resort launched a month-long video campaign for Hispanic Heritage Month showcasing its diverse Cast Members from around the world and the vital role they play in creating and spreading the magic at Disney Parks and beyond.

Produced by Telemundo and Somos Productions, the fourth annual “Latin AMAs” pays tribute to today’s most influential and iconic Latin artists, as voted by the fans in the tradition of the “American Music Awards,” the world’s largest fan-voted award show.

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