Sports | HispanicAd.com

“La Ola de la FIFA”

June 12, 2019

According to “La Ola de la FIFA” study that was commissioned by NBCUniversal Telemundo Enterprises in a partnership with Horowitz Research, women’s soccer fandom is mainly driven by Hispanics, with more than half (58%) describing themselves as fans of women’s soccer compared to 39% of non-Hispanics. One quarter (24%) of Hispanics consider themselves as die-hard fans compared to just 6% of non-Hispanics.

Women’s Football 2019 [REPORT]

June 06, 2019

Fan interest and commercial investments in women’s football, or soccer, are growing leading into the 2019 FIFA Women’s World Cup. According to Nielsen Sports, 40% of the people in countries with a team competing in this year’s tournament are interested in women’s football.

2019 FIFA Women’s World Cup: Who’s Watching, Where, and Why [REPORT]

June 01, 2019

With the not so lofty goal of 1 billion viewers for the 2019 FIFA Women’s World Cup in France, this year’s tournament is poised to be the most exciting to date for a few reasons.

Telemundo Deportes’ Summer of Soccer

May 21, 2019

After the giant success of the FIFA Men’s World Cup in 2018, Telemundo Deportes, the exclusive Spanish-language home of the FIFA Women’s World Cup France 2019™ and 2019 Copa America, revealed more details around its digital coverage plans for both tournaments.

Clausura Soccer Tournament Finals on CentroAméricaTV

May 14, 2019

The First Division Soccer Tournament Semi-finals and Finals of El Salvador, Honduras and Costa Rica will air exclusively in the U.S. on CentroAméricaTV.

Although it may not look like it, this is a World Cup Commercial

May 14, 2019

Telemundo Deportes launches FIFA Women’s World Cup campaign

May 02, 2019

Telemundo Deportes, the exclusive Spanish-language home of the FIFA Women’s World Cup France 2019™, unveils its campaign for the tournament, honoring female soccer athletes’ achievements in the U.S. and around the world, under the tagline “If they fought to play it, watch what they are going to do to win it.”

Trujillo to lead Multicultural Partnerships at Miami Dolphins

April 17, 2019

The Miami Dolphins named Sebastian Trujillo as Senior Director of Multicultural Partnerships, reporting directly to Vice President of Corporate Partnerships Steve Mullins. In his role, Trujillo will lead efforts to drive revenue through the multicultural sector including corporate partnerships, events and premium hospitality.

Telemundo Deportes launches Esports Channel

March 08, 2019

Telemundo Deportes announced it launched the first-ever Spanish-language esports channel in the U.S. offering fans more than 2,000 streaming hours of content a year featuring exclusive streamers, short-form content and competitions.

Football Fever is Spreading as Major League Soccer Kicks Off a New Season

March 05, 2019

Football fever is spreading across the U.S. and it’s come a long way since the days when soccer was primarily a participation sport for kids or a phenomenon to be exposed to during international travel.

Mastercard becomes Official Payments Brand of South American Football

February 28, 2019

Mastercard announced it has closed an agreement with the South American Football Confederation, CONMEBOL, to be the Official Payment Services partner and Contactless Payment brand for CONMEBOL Copa América Brasil 2019 and CONMEBOL Libertadores 2019.

Historic Radio broadcast announced for the FIFA Women’s World Cup France 2019

February 27, 2019

For the first time in broadcast history, the FIFA Women's World Cup will be broadcast live on US Radio. In a collaborative effort between KWKW Radio Los Angeles and right holders Futbol de Primera, the FIFA Women's World Cup will air on Spanish Radio this summer.

2019 sports industry game-changers [REPORT]

February 23, 2019

Like most other industries, sports are being disrupted by technology advancements and cultural changes. How can sports executives capitalize on these industry changes in 2019? Our annual report explores eight trends that could redefine the sports industry in the year ahead.

“BOXEO TELEMUNDO” celebrates 30th Anniversary

February 21, 2019

“Boxeo Telemundo” celebrates 30 years on the air, setting a historic milestone as the longest-running sports program in Spanish-language television.

Podcast | The Not So Super Bowl

February 06, 2019

How many Americans tuned in to watch this year’s Super Bowl? How engaged was the audience via digital and social? In the latest episode of "Behind the Numbers," Paul Verna digs into the data for the low-scoring game.

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