Sports

According to “La Ola de la FIFA” study that was commissioned by NBCUniversal Telemundo Enterprises in a partnership with Horowitz Research, women’s soccer fandom is mainly driven by Hispanics, with more than half (58%) describing themselves as fans of women’s soccer compared to 39% of non-Hispanics. One quarter (24%) of Hispanics consider themselves as die-hard fans compared to just 6% of non-Hispanics.

With the not so lofty goal of 1 billion viewers for the 2019 FIFA Women’s World Cup in France, this year’s tournament is poised to be the most exciting to date for a few reasons.

The First Division Soccer Tournament Semi-finals and Finals of El Salvador, Honduras and Costa Rica will air exclusively in the U.S. on CentroAméricaTV.

Telemundo Deportes, the exclusive Spanish-language home of the FIFA Women’s World Cup France 2019™, unveils its campaign for the tournament, honoring female soccer athletes’ achievements in the U.S. and around the world, under the tagline “If they fought to play it, watch what they are going to do to win it.”

Telemundo Deportes announced it launched the first-ever Spanish-language esports channel in the U.S. offering fans more than 2,000 streaming hours of content a year featuring exclusive streamers, short-form content and competitions.

Mastercard announced it has closed an agreement with the South American Football Confederation, CONMEBOL, to be the Official Payment Services partner and Contactless Payment brand for CONMEBOL Copa América Brasil 2019 and CONMEBOL Libertadores 2019.