The way people consume media is changing almost before our eyes, with new ways to watch and new devices on which to do so. This multitude of consumption options and increasingly intense competition for viewers’ time is changing audience habits, too. As the media world grapples with these issues, so too must the sports industry. But these challenges aren’t the only obstacles facing the sports realm. By Danny Townsend and Glenn Lovett, Global Managing Directors, Nielsen Sports
Univision Communications Inc. (UCI) announced some findings from its newly commissioned research study conducted by Nielsen, titled, “Los Fanáticos: The Passion and Power of the Hispanic Sports Fan.”
UnivisionDeportes.com announced a partnership with juanfutbol to launch Univision’s social-first soccer channel.
Allstate Insurance Company announced a multi-year partnership agreement to become the Official Insurance Sponsor of CONCACAF.
Telemundo Deportes will present the Spanish-language coverage ever of the FIFA Confederations Cup Russia 2017 taking place June 17- July 2. The production team will be based in Russia marking the first time ever that coverage of all FIFA Confederations Cup matches will be produced live from all venue cities.
Digital marketing agency The Story Room announced today that it will handle brand strategy and digital marketing services for the 2017 CONCACAF Gold Cup, the continental championship that will be played throughout July in 14 venues across the United States.
Telemundo Deportes released its first campaign for FIFA Confederations Cup and World Cup, produced in partnership with Anomaly.
The NBA has a ripe opportunity with its ever-growing Hispanic audience by expanding their reach to sports-crazed fans. By solidifying their hold on the Hispanic community, they are in prime position to have a large influx of diehard fans for generations to come. Courtesy of Lopez Negrete Communications Inc.
Even though the city was built on gambling and vice, the new Las Vegas has proven to be so much more. A-list theater and restaurants dominate the Strip and there are family friendly opportunities around every corner. In 2017, this is definitely not the Vegas of your childhood and even your parents’ childhood. By Ozzie Godinez - CEO and Co-Founder at PACO Collective
Telemundo Deportes trevealed its team of presenters and commentators for its upcoming coverage of the FIFA Confederations Cup Russia 2017 taking place June 17- July 2.
Azteca Los Angeles 54 announced tmore details of its exclusive multiyear agreement to serve as the Los Angeles Chargers Spanish-language flagship television station and broadcaster of three preseason games. Additionally, the Los Angeles Chargers and Azteca plan to expand the broadcast to reach fans and viewers throughout all of Southern California.
Telemundo Deportes, the Spanish-language home of the FIFA World Cup and all major FIFA tournaments, presents exclusive coverage of the FIFA Beach Soccer World Cup Bahamas 2017, the premier beach soccer tournament that brings together 16 teams from around the world to compete on the sands of Nassau, promising the best action and atmosphere.
Miami-based GolTV has secured a multi-year deal to broadcast live matches from Liga NOS, Portugal’s top soccer league also known as Primeira Liga
Univision Communications Inc. (UCI) announced that UCI Live – its in-house live event and experiential marketing unit – has selected Kissimmee, Florida as the host city for Prospects Cup. This first-ever international youth soccer tournament will be held at the world-class Omni Orlando Resort at ChampionsGate Sports Field Complex from December 18-22, 2017.
2017 Puerto Rico Basketball League Games to Air in the U.S. on WAPA América throughout the regular season of the 2017 Puerto Rico Basketball League