Around the globe, few things are as ubiquitous as the sport of fútbol, le foot, calcio, or, as it’s called in the U.S., soccer. While Americans have their own special moniker for it, the sport has certainly made its own imprint in the U.S. Soccer’s influence and power in the world of televised sports is no exception. Behind this driving force are U.S. Hispanic viewers, whose consumption habits give televised soccer a unique and powerful profile.
