Sports | HispanicAd.com

The Minority-Majority Shift. Two Decades That Will Change America. For Sports Marketing, It’s Game On.

January 21, 2020

2020 is the year when the majority of all Americans under seventeen years old will be from a minority background, a process that will culminate with a so-called “minority-majority” population by the mid-2040s. These demographic changes will bring about a significant transformation to Corporate America. During the next few months, I will discuss some of these consequences in each article targeting one specific area of our business environment. By Isaac Mizrahi- Co-President of ALMA

NGL Collective to sell Sports Partnerships for Fox Deportes

January 15, 2020

NGL Collective announced an exclusive strategic partnership with Fox Deportes to offer U.S. Latinx advertisers digital content and connection built around FOX Deportes signature sports properties and original network program properties. NGL Collective will leverage its leading Latinx digital video platform to build additional reach around FOX Deportes’ top sport properties including NFL, MLB, Liga MX, Crixus MMA, PBC Boxing, Golf and Nascar.

LaLiga North America Introduces Latinos In LaLiga Documentary Series

December 18, 2019

LaLiga North America introduce a brand-new documentary series, Latinos in LaLiga, that features intimate and in-depth interviews with the Latino stars of the world's best futbol league.

The 2020 Olympics Are a Huge Moment for Women — Here’s Why

December 07, 2019

It’s about time women were portrayed in media accurately. When it comes to sports, there is a misconception that women’s sports aren’t popular. This isn’t actually true: Female athletes just aren’t getting the attention they deserve from the media — which are two different notions.

Telemundo Deportes boost eSports

November 23, 2019

Telemundo Deportes has signed a multiplatform deal with ESR 24/7 eSports Channel to boost its esports offering with thousands of pieces of English-language content that will be used across its platforms every year starting this week.

Cultivating Hispanic Basketball Fans Scores Points On, Off The Court

November 23, 2019

U.S .Hispanics make up about 17% of the NBA fan base, according to the NBA Latin America. That’s roughly 15 million Hispanic basketball fans poised to enact significant influence over one of the country’s most revered sports.

Insights into Female Interest in Soccer in the U.S. [REPORT]

November 19, 2019

Gilt Edge Soccer Marketing released proprietary findings on female interest and engagement in soccer in the United States. Insights provide brand marketers with a greater appreciation for soccer's unique connection to the female consumer.

At the gate and beyond [REPORT]

November 13, 2019

Outlook for the sports market in North America through 2023

Entravision Announces Expansion of 2019-2020 NFL Season Coverage to Five Additional Top Ten U.S. Hispanic Markets

November 08, 2019

Entravision Communications Corporation announced t has entered into an agreement with Univision Communication Corporation to broadcast its 2019-2020 NFL season radio coverage to Univision’s TUDN stations in Chicago, Dallas, Houston, Miami and New York markets.

The Majority of Hispanic Sports Fans say they would try, buy, or recommend a brand

November 07, 2019

Telemundo Deportes, in an exclusive partnership with Turnkey Intelligence – MarketCast, today released a brand study that evaluates the latest trends, popularity, and perception of sports among Hispanic fans. The study confirms that Hispanic sports fans continue to be a driving force in the consumption of live sports programming and have strong recall and affinity for sponsors associated with the sports they follow.

US Soccer Is Neglecting Latino Talent—and It Shows

October 26, 2019

There are millions of youths playing soccer in the United States. So why is the men’s national team so terrible?

Nielsen Snapshot: Hispanics and October Viewing Trends

October 22, 2019

Although Hispanic Heritage Month is officially over, TV viewing is a year-round sport and Hispanics are some of the biggest sports watchers, especially in October which, debatably, is the best month to be a sports fan.

Telemundo Deportes deploys digital lineup

October 16, 2019

Telemundo Deportes deployed a robust lineup of exclusive digital content to serve its digital fans with sports content customized for each platform and available 24/7.

The future of sports broadcasting - Enhancing digital fan engagement [REPORT]

October 11, 2019

In a world where consumers are no longer tied to broadcast and cable schedules to catch their favorite shows, live sports are the exception. Sports is one of the few remaining content types/genres that fans will go out of their way to watch live.

UNANIMO Deportes to Broadcast MLB 2019 Post-Season

October 02, 2019

UNANIMO Deportes will be the National Spanish language home for the entire MLB 2019 Post-Season

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