Yellow Pages

Seccion Amarilla announced the launching of its new product line, "Seccion Ahorros." In conjunction with Seccion Amarilla's other product lines, Seccion Ahorros will target the U.S. Hispanic segment.

As part of Seccion Amarilla USA’s strategy to refresh and renovate its brand, the Spanish Yellow Pages publisher has changed its traditional slogan: “Sí funciona y funciona muy bien”, and today introduces its new slogan: “Aquí lo encuentras”.

As technology demands increase, Seccion Amarilla has incorporated new features to manage these demands. We are pleased to announce our latest search applications for iPhone, iPod Touch and BlackBerry devices. These applications enable users to access our services anywhere and at any time.

Guias Local, Inc. announced the Beta launch of their bilingual U.S. local search GuiasLocal.

In an effort to strengthen and extend Seccion Amarilla's position at the top of the digital mainstream and to leverage social networking's newest trends, we are thrilled to announce our arrival into the most popular social networks.

The ADP National Yellow Pages Study revealed 85 percent of the U.S. population used a printed directory last year. Independent publishers (those not affiliated with local telephone companies) enjoyed a strong share of this consumer usage, with 40 percent of overall Yellow Pages look-ups going to independent directories.

Seccion Amarilla announced the launch of their first online promotion. This new promotion has been created as part of the company's national campaign
which began earlier this summer in an effort to increase brand awareness and establish product loyalty within the U.S. Hispanic market.