ESPN Deportes will present live coverage of 17 regular season Monday Night Football games, a Wild Card playoff game and the Pro Bowl.

Many are pressing play, but who’s willing to pay? In the past year, digital video viewing is on the rise for both free and paid content. And more teens are willing to pay for digital content, with 63% saying they purchased digital video in the past year, up from just 45% in 2016.

Hispanicize Media Group announced the appointment of Joe Uva as Chairman & CEO of Hispanicize Media Group (HMG).

Daddy Yankee is helping Komen Puerto Rico and has offered 50% of the revenues generated by his new video.  

 

 

Blacks and Hispanics remain less likely than whites to own a traditional computer or have high-speed internet at home, according to a Pew Research Center survey conducted in fall 2016. But mobile devices are playing important roles in helping to bridge these differences.

A survey of online shoppers found widespread use of brand manufacturers’ websites—with millennials more likely than average to frequent brand sites.

Club Deportivo Guadalajara, the current Mexican soccer champion, faces off against the “Colombian king of cups,” Club Atlético Nacional, in what has been called the super cup of champions: “Supercopa de Campeones.” 

An August 2017 study from CivicScience, an online polling company that surveys consumers on their favorite websites and social networks, found that very few US internet users have made a purchase based on ads they saw on social platforms, like Facebook or Snapchat.

The report provides detailed data and in-depth insights on mobile apps, which now drive the majority of digital media usage in the U.S.

Data from social media analytics and monitoring service Sprout Social revealed that many US internet users believe social media has given them more of a voice to expose unfair treatment from brands and be more critical of them in general.

Every now in then in your life you need to take some time off and travel along the mystic side of the river trail for whatever reason.  My case, a full knee replacement last week, a TV and an iPhone.  Watching TV with an elevated leg that I was icing aggressively after therapy, I came across a documentary on Starz Network about a 1970s trovador out of Detroit of Mexican decent called Rodriguez that frequented the local dive bars and belted out lyric and tunes that motivated the day that would make Bob Dylan look “more’ than twice.  By Gene Bryan / HispanicAd

A new study conducted by Radius Global Market Research and MorphoTrust USA, part of OT-Morpho, shows the majority of the U.S. public is ready for the traditional plastic driver’s license to go mobile.

Amisha Gandhi, head of influencer marketing at the software giant SAP, wanted to inject more value into the company's Leonardo Live event centered on digital innovation and transformation. She invited five top influencers to participate in the two-day conference, which took place earlier this summer in Frankfurt, Germany, and attracted 1,500 attendees, including C-level and senior digital executives.  By Matthew Schwartz

GLR Media Networks and international sports radio brand talkSPORT announce that they have launched an exclusive partnership for broadcast radio distribution and ad sales representation of the hugely popular English Premier League (EPL) in Spanish.

Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI), announced  that it has sublicensed from beIN SPORTS, the radio rights for some of Europe’s top football clubs from Spain, Italy and France including Real Madrid, Barcelona, Paris Saint-Germain, Juventus, AS Roma, and Inter Milan. 

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