Univision Online, Inc. announced today that it will be participating in the XVI Los Angeles Marathon on Sunday, March 4, 2001, to aid the victims of the recent El Salvador

The ratings are rising as fast and as often as the snow is falling at WNJU-TV Channel 47, Telemundo's New York O&O. WNJU-TV has had a blizzard of audience increases across all dayparts and demographics, with the most significant accumulations occurring during primetime and early fringe.

Spanish-language TV viewing has bucked what may be the most significant trend revealed by the just completed February sweeps period (Feb. 1 - 28, 2001) during which audiences nationwide are measured in order to set advertising rates for more than 200 US TV markets.

Hispanic Television Network, Inc. HTVN announced that it has been awarded a full power license from the Federal Communications Commission for its full-power television station, KVAW Ch. 16 located in Eagle Pass, Texas.

WADO Radio 1280 AM announces Miguel Perez, the award-winning journalist and columnist, as the host of Primera Plana-Sin Censura.

Telemundo's hit prime time novela, Betty la Fea, is on fire and aided the L.A. Telemundo O&O to make dramatic in-roads against the competition, but KVEA-TV proves that Betty isn't the only hit in its arsenal.

Roger Gonzalez, formerly the GM of Sales and Marketing at el diario/La Prensa, has been named publisher of MIRA magazine.

el diario / LA PRENSA announced the appointment of Jorge Luis Ayala as National Advertisement Director. Most recently, Ayala held the position of Advertising Director of Hoy, Newsday's Spanish market product.

Clutter levels decreased in most major TV dayparts last year--including primetime--reversing a longtime upward trend in the amount of non-programming minutes on TV's broadcast networks.

The Internet Advertising Bureau (IAB) announced its next wave of voluntary guidelines for seven new ad units; two vertical units and five large rectangular units.

FIFA has awarded Brazil's leading sports marketing agency, Traffic Sports Marketing, the global marketing and commercialization rights for soccer's Club World Championship. This is the first time FIFA has awarded the marketing and commercialization rights to a third party on a global basis.

MAXX International Inc. acquired the global rights of intellectual and material properties of faith, and Telstar International Inc.

Nielsen//NetRatings reports that Miami, Cincinnati and Houston had the highest percentage of streaming media consumption in December 2000. Miami was No. 1 with 43 percent or 506,000 Web surfers accessing streaming media content from home.

La Opinión has named Ricardo Nieto as the new Marketing Manager for the publication. Nieto is responsible for the newspaper's overall marketing initiatives including advertising, promotions, market research and direct marketing.

Terra Lycos announced the launch of three new services on Terra.com as part of its growing U.S. Spanish-language offerings. The new services are the Tripod homepage building site, Instanterra instant messenger service and Disco Virtual file storage service.

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