Around the world, sports are a favorite form of entertainment. For some fans, that means tracking every statistic and player nuance across an entire season, while others just enjoy the comradery of cheering on the same athlete or team

The Utah Broadcasters Association, in collaboration with Salt Lake City TV and radio broadcasters, worked to showcase the power of local advertising. In a very competitive auto market, the Ken Garff Auto Group needed to engage buyers across the entire sales funnel and select an ad strategy that would most effectively reach its consumer segment.