February 18, 2021

The Latino-owned company will leverage decades of expertise, strategic alliances, and insights to provide brand marketers with innovative Latinx branded entertainment, media and experiential storytelling.

Fueled by its proprietary premium content distribution platform that integrates Paid, Owned and Partnerships for guaranteed delivery of CPE campaigns, Brilla Media features five service pillars: Brilla Media (distribution), Brilla Live (festivals and livestreams), Brilla Creative (branded storytelling), Brilla Social (influencer and social media amplification), and Brilla Purpose (social good).  

In 2021, Brilla’s growing slate of innovative content offerings will prominently feature a coast-to-coast trifecta of major Latinx pop culture live stream festivals in L.A., NYC, and Miami.  Cinco de Mayo L.A. will anchor the West Coast on May 1 with a star-studded Spring-time festival.  The summer will highlight the Empire State’s venerable 116th Street Festival on July 10th.  Hispanic Heritage Month will be the theme of Miami’s epic Fall program, NuestroFest on October 2.  If conditions permit, all three festivals will take place physically as well as virtually in 2022.   

Brilla Stands for Social Good

As part of its Force For Good heritage, Brilla is pledging to contribute cash and/or marketing resources on a year-round basis to select, non-political-oriented, non profit organizations that serve the Hispanic community.   

“The timing for Brilla meets the needs of a fast changing industry that must evolve with new and creative ways to engage the Latino consumer,” said Brilla Media Co-Founder Ralph Paniagua.   


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