August 13, 2015

Verizon will be honored with the 2015 Award for Leadership in Hispanic Television at the 13th Annual Hispanic Television Summit, set for October 22 at the Park Central Hotel.

The annual award, presented by Broadcasting & Cable and Multichannel News, recognizes the company for its significant and on-going commitment to the business of television for Hispanic audiences. This year, for the first time, the Hispanic Television Summit is one of the signature events that make up New York City Television Week, which also includes The Next TV Summit & Expo, The Content Show, Advanced Advertising and the Broadcasting & Cable Hall of Fame.

"Since its launch in 2000, Verizon has responded to the needs of the Hispanic community by delivering customized content and packages across its video, voice, mobile and internet platforms," said Louis Hillelson, VP/Group Publisher, Broadcasting & Cable/Multichannel News. "We applaud the company's forward thinking commitment to designing a multi-cultural communications strategy that specifically includes outreach to this vitally important and diverse community."

Javier Farfan, Vice President of Cultural Engagement for Verizon will accept the award on behalf of the company.  Farfan is responsible for developing strategy and engagement models for all of Verizon's cultural and emerging market segments (including Hispanic) across Verizon's wireless and wireline platforms for voice, video and internet services.  

Previous corporate recipients of the Award for Leadership in Hispanic Television have included Comcast, Time Warner Cable, Dish and Major League Soccer.

This is the first of two awards that will be presented at the Awards Ceremony. Soon to be announced is the Award for Achievement in Hispanic Television, which is presented to an individual. Past honorees have included renowned television hosts Don Francisco and Cristina Saralegui; network news anchors Jorge Ramos, Maria Celeste Arraras, Maria Elena Salinas and Jose Diaz Balart; sports celebrity Oscar De La Hoya; soccer announcer Andres Cantor; and advertising executives Monica Gadsby of SMG and Edgar Sandoval of P&G.

Other notables at this year's Hispanic Television Summit include recently announced keynote speakers Gonzalo del Fa, President, GroupM Multicultural and Gary R. Stevenson, President and Managing Director, MLS Business Ventures.

The Hispanic Television Summit is produced by The Schramm Marketing Group, which is based in New York City.


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