November 05, 2018

Procter & Gamble and its ad agency Wieden + Kennedy received top honors last night, winning the Best in Show award in the Multicultural Excellence Awards competition, held by the ANA (Association of National Advertisers), for a spot called “Love Over Bias.”

The commercial depicts the impact of bias on peoples’ lives through the lens of a wide range of mothers who are shown encouraging and supporting their child athletes in a world that isn’t always accepting of them. It was created by a team of collaborators who have experienced bias in their own lives.

In addition to the “Best in Show” award, grand prize winners also were honored in 12 categories for industry-leading advertising at an awards ceremony held during the ANA’s 2018 Multicultural Marketing & Diversity Conference.

Now in their 18th year, the 2018 ANA Multicultural Excellence Awards recognize client-side marketers and their agency or media partners who produced multicultural advertising campaigns between June 2017 and June 2018. This year’s competition, open to both ANA members and nonmembers, received 230 entries.

The 2018 grand prize brand and agency winners in each of the categories are as follows:

The Best in Show award is given to the best of the grand prize winners in all 12 categories.

“There’s no question of the growing importance of multicultural advertising in today’s marketing mix,” said ANA CEO Bob Liodice. “All of last night’s winners represent the best and the brightest in this essential effort, and the ANA is proud to honor and congratulate them on such an excellent body of work.”

Sponsored by the ANA Multicultural Marketing & Diversity Committee, the awards were created to help raise awareness of and recognition for the outstanding work being done in multicultural marketing and for outstanding advertising work featuring African-Americans, Asians, Hispanics, LGBTs, and people with disabilities.

The award recipients were announced at the ANA Multicultural Excellence Awards Dinner, hosted by Gilbert Dávila, chair of the ANA Multicultural Marketing & Diversity Committee, and Claudine Waite, ANA Director, Content Marketing Committees & Conferences.


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