October 16, 2015

NBCUniversal Telemundo Enterprises received six awards at the 2015 NAMIC Excellence in Multicultural Marketing Awards (EMMA) on Wednesday, September 30 at the 29th Annual NAMIC Conference.  In the Case Studies/Campaigns category, NBCUniversal Telemundo Enterprises tied for first place for the Dr. Pepper & “Atrevete A” multiplatform campaign focusing on brand awareness, and tied for second place for the Bud Light initiative for the long-form branded reality competition series “Buscando Mi Ritmo.”  In addition, NBC UNIVERSO’s brand marketing campaign tied for third place with that of TELEMUNDO’s “El Senor de los Cielos” season three.  In the social media category, NBCUniversal Telemundo Enterprises received the first place honor for Premios Billboard 2015, and in the television category NBC UNIVERSO won the first place award for its overall advertising campaign for the re-launch of the network.

The NAMIC Excellence in Multicultural Marketing Awards recognizes the outstanding marketing efforts and campaigns designed to attract and retain ethnically and culturally diverse audiences and customers.


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