Charter Taps Global Superstar Ozuna For New Spectrum Campaign

Charter Communications, Inc. announced a new multiplatform Spectrum campaign starring global superstar Ozuna (“Hasta Que Salga El Sol”, “Baila Baila Baila”) aimed at connecting with Hispanics at a deeper level through their love for music and technology such as the services provided by Spectrum — advanced internet, TV, mobile, and voice.

The centerpiece of the campaign is a 60-second TV ad featuring both the song and video of Ozuna’s hit single, “Hasta Que Salga El Sol,” from his new album, “Nibiru” released by Sony Music. In the ad, the Puerto Rican singer shows fans at a house party how they can enjoy their favorite artists using Spectrum Mi Plan Latino for internet and TV. The ad is currently airing across Spectrum’s enterprise-wide Hispanic footprint, which encompasses 10 million Hispanic households throughout the company’s 41-state serviced area. Spectrum’s marketing blitz will also feature Ozuna in short digital-only videos (click here to view) as well as direct mail, print ads, web display banners, and customer emails throughout the first quarter of 2020. The campaign also includes a nod to Spectrum’s premium TV and movie content, including Cine Sony, Pasiones, and Bein Sports, among others.

“I am excited to collaborate with Spectrum, making my music a part of their new campaign,” said Ozuna, a winner of multiple Billboard Music Awards and a recent Latin Grammy Award nominee whose phenomenal social media audience extends to 17.2 million Instagram followers, 27 million on YouTube, and 4.7 million on Facebook. “Spectrum shares my passion for music, for engaging with the Hispanic community, and for connecting people to what’s trending.”