Film and TV Title Availability in the Digital Age [REPORT]

As of December 2013, 94 percent of the most popular and critically acclaimed films were legally available in the U.S. through online video-on-demand (VOD) services, according to KPMG’s Film and TV Title Availability in the Digital Age study. The report also finds that 85 percent of the most popular and critically acclaimed television titles were available in the U.S. through online video services.

“Our research found a significant number of digital films and television shows are available through a growing variety of online VOD platforms in recent years, and consumers are the beneficiaries,” said Sanjaya Krishna, Principal of KPMG LLP’s Media and Telecommunications practice in the U.S. “With the proliferation of connected devices and increased adoption of VOD services, we expect consumers will continue to have expanded choice and availability of video content.”

Primary research for KPMG’s Film and TV Title Availability in the Digital Age report was conducted between October 2013 and December 2013 (with research on the availability of ‘Independent’ film titles conducted in March 2014). KPMG selected a sample of 808 film titles and 724 television titles representing both the most popular and most critically acclaimed works, and analyzed the availability of these titles on 34 competing legal online VOD services such as iTunes, Amazon Prime, Netflix, Hulu and others.

“This is the first comprehensive research review of a large sample of the most popular and critically acclaimed films and television shows available for consumers to watch when and where they want,” said Guy Di Piazza, Director of KPMG LLP’s Media & Telecommunications practice in the U.S. “With digital viewing becoming so prominent, this report presents a vivid picture of the extensive availability of digital offerings throughout the U.S.”

Breakdown of Film and Television Titles Available Via Online VOD

As of December 2013, KPMG found that 94 percent of the 808 films identified were available via online VOD distribution on at least one of the 34 service offerings studied. Specifically, the following percentages of films were available in the samples reviewed:

  •     100 percent of 2012 U.S. top 100 box office hits
  •     100 percent of all 85 Oscar® winning best films
  •     100 percent of all 60 Indie top hit films from 2011-2013
  •     98 percent of U.S. Top 20 box office hits each year from 2000 through 2010
  •     96 percent of the American Film Institute’s Top 100 critically acclaimed films
  •     77 percent of 2013 U.S. Top 100 box office hits (including films that were still in first-run in theaters at the time of the study)

As of December 2013, KPMG found that 81 percent of the 808 unique films studied were available on at least 10 of the 34 online VOD service providers. Only 50 of the films studied were not available on any of the 34 online video offerings that KPMG reviewed.

Turning to television, KPMG’s report found the following percentages of shows were available via online VOD distribution on at least one of the 34 services studied:

  •     96 percent of the Top 100 U.S. TV shows in 2012
  •     96 percent of modern hit TV shows (pre-2011)
  •     95 percent of the Top 100 U.S. TV shows in 2011
  •     87 percent of the Top 100 U.S. TV shows in 2013

To download report CLICK HERE.

 

 

Skip to content