According to Nielsen’s newest iteration of the Audio Today Report, radio listening is at its highest levels in 16 months. Radio remains America’s top weekly reach medium, and an essential part of the daily media diet for millions. In fact, radio consumers are leading the way in resuming weekly activities at pre-pandemic levels. According to the Nielsen report, those consumers plan to spend across multiple categories, including major purchases, everyday items, travel and dining. This presents a great opportunity for advertisers and marketers to connect with these listeners.
Despite recent developments around the pandemic, the report generally details the still mostly dominant tide of optimism that headlines the American experience as we continue to grapple with the disruption caused by the COVID-19 pandemic.
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