The Streaming Landscape [REPORT]

The rise and proliferation of Subscription Video On Demand (SVOD) services is the most transformative media and entertainment development in recent years. SVOD has changed how people consume and purchase content and how studios and producers pursue monetizing that content. Beyond that, it continues to force advertisers to find ways to reach viewers who have abandoned the linear channels. As a result, streaming video has driven tectonic changes in how media companies are organized and valued, and catalyzed M&A activity. After the Covid-19 pandemic accelerated an already rapidly changing media environment, it is imperative that we understand how the public is perceiving SVOD as a whole, what they want from it and how the individual platforms are delivering on those expectations.

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