What it means to have a ‘healthy’ brand [PODCAST]

In today’s times, brands are expected to be more than a logo. Consumers expect them to take action- to show their authentic worth. While many things have changed, the core pillars of brand building have not. In this episode, Managing Director of GfK Marketing Effectiveness, Eric Villain, explains the true need for a healthy brand and what you need to get there. How can brands create meaningful connections with their consumers?