Havas Group invests in Miami based Republica

The agency will be renamed Republica Havas and will remain headquartered in Miami, with expansion plans to other key U.S. markets including New York, Chicago and Los Angeles.

Republica Havas will continue to be led by Plasencia, Casamayor and their executive team, and sit under the direction of Paul Marobella, Chairman and CEO, Havas Creative, North America.

Jorge A. Plasencia, Co-founder, Chairman & CEO of Republica, said: “Many suitors have approached us over the years, and although we always listened, it never felt right. That changed with Havas. The fact that Republica Havas now becomes the Group’s leading multicultural offering in the U.S., coupled with the endless opportunities we will be able to offer both our clients and the members of the Republica family, joining forces now made perfect sense. This is the right partnership because it allows us to continue to do what we love, staying true to our culture and our people, while being able to offer our deep multicultural expertise to Havas’ many agency partners. Luis and I are thrilled to join the Havas and greater Vivendi family on this new chapter of our journey; and we extend our gratitude to both our extraordinary team and our incredible client partners for believing in us.”