February 27, 2009

    Lay-offs are a necessary element in business.

Especially in this environment.  US Hispanic advertising, marketing and media industries are no exception.

We have enjoyed a safe ride for many decades as an Industry.

There is no shame for a company trying to survive the current economic environment and there should be no shame for those laid off.

Does it hurt.   ¡Por supuesto!    On both sides.

We have done it, they have done it and more could do it to ensure that advertising agencies, media companies and businesses related to our Industry continue to survive and will be able to prosper once there is more clarity & opportunity for growth in the economic environment.

Survivability of a company is primary to ensure that business can be conducted for employees, clients and shareholders alike.

If you own your own company or work for one Plan B and Plan C have already been implemented in this environment, you should already have a Plan D, Plan E and possibly Plan F ready to implement for the company and/or yourself if required.

It is not personal - it is business.  ¡Punto!

Do not be naive and ignorant.

'Hay que Tirar los Caracoles' continuosly (sea shell readings).

How else do you think executives better understand the future for their businesses?

Gene Bryan


Hello Gene Bryan! The truth is that economy is worst every time, and the companies are firing people to survive. This situation is unfortunate for everyone like you said: " On both sides" , but there is a reality that we can't change, and I think a good way to see our future is " TIRANDO LOS CARACOLES", is a good way to know what can may happen in the future of your business and other things, I think is a good way to see the life and things from another point of perspective, because I think many people go through hard times and many seek to predict the future and see what I can they do with their lives here as you mentioned of the owners of companies that like to predict its future; maybe is absurd or silly but can work.

That is correct my friend. In the current enviroment anything can happen. We must be ready , as soldiers in a war fare under pressure an expectation, and it does not matter how many plans we have ready, there will be not enough plans to cover our roof, unless we take advantage of the situation reinventing ourselves. Carlos Rivera

I agree, everyday we live like if we are meant to guess what is going to happen next, so we have to be ready and well prepared to battle the circumstances of the actual situation that affects both sides, Unfortunately the situation doesn't look like it's going to change for a while and that puts the companies and the employees in the title circumstances "tirando caracoles" to survive a war that for now it's not going to end.

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