Got Milk? Bicultural TV Spots.

The California Milk Processor Board announced that it will launch a commercial targeting bicultural Latino teens. Titled “La Llorona”, the spot will air in Spanish on all three major English-language networks in California. The commercial was created by Latino students at the Art College of Design in Pasadena, California. The spot was directed by Emmanuel Lubezki and produced by Goodby, Silverstein & Partners.

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