Yahoo! en Español and a host of other properties on the Yahoo! global network will join together to become the largest online global monument to go pink. Yahoo! en Español’s front page will be colored pink for the whole day of October 2nd in support of Estée Lauder’s Global Landmarks Illumination Initiative – the illumination of worldwide landmarks in pink lights to raise awareness about breast cancer. During October 2001 – National Breast Cancer Awareness Month– consumers around the world can get involved in the public service campaign and make a difference in the fight against breast cancer by clicking on "Rosa por un día en Yahoo!" on the Yahoo! en Español home page (www.espanol.yahoo.com).
Yahoo! joins with the Estée Lauder Companies, along with other recognized world landmarks, to encourage people to think pink and generate funds for The Breast Cancer Research Foundation (BCRF). Several Yahoo! properties and regions around the world including: Yahoo! Argentina, Yahoo! Australia/New Zealand, Yahoo! Brazil, Yahoo! Canada, Yahoo! en Español (http://espanol.yahoo.com), Yahoo! Italy, Yahoo! Mexico, Yahoo! Singapore, and others, are also participating in support of breast cancer awareness and the BCRF.
Breast cancer is the most common form of cancer found in women today, according to the BCRF, and this year 192,000 new cases will be diagnosed in the United States alone. Since its inception in 1993, the BCRF has given out more than $30 million in grants to support clinical research at some of the country’s most advanced breast cancer medical facilities. Monies raised through the online campaign benefit the BCRF, as well as the ongoing relief efforts of the Twin Towers Fund and The American Red Cross Disaster Relief Fund.
"By turning the Yahoo! en Español home page pink, communicating to our worldwide audience, and harnessing Yahoo!’s global network of services, we can reach millions of people in Latin America and around the world to encourage the global community to unite in this effort," said Jorge Consuegra, marketing director, Yahoo! en Español. "Together, we can make a difference in the quest to eradicate this devastating disease from the lives of women and families everywhere, and ultimately find a cure for breast cancer in our lifetime."
In support of Estée Lauder’s Global Landmarks Illumination Initiative, several landmarks throughout the Latin American region will be illuminated in pink lights including La Torre Colpatria in Colombia, Palacio de la Moneda and Torre Entel in Chile, El Salvador del Mundo in El Salvador; Hotel Humbold in Venezuela and La Fortaleza in Puerto Rico.
Myra J. Biblowit, president of The Breast Cancer Research Foundation commented, "Together as a nation we fight scores of battles, everyday. At The Breast Cancer Research Foundation, we continue our quest for a cure as this is an ongoing battle that takes a lifetime commitment. In this year alone, more 40,000 women will die from this terrible disease. The Foundation is steadfast in its mission to fund the research that will save the lives of our mothers, our daughters and our friends. Without the support of great companies like Yahoo! and Estée Lauder, we would not have the ability to regenerate the much-needed resources year-after-year that will bring us closer to this universal goal."