Arbitron Presents Newest Streaming Study @ NAB.
March 30, 2001
Presented at the National Association of Broadcasters (NAB) 2001: The Convergence Marketplace convention, “The Need for Speed,” based on the Internet VI “Streaming at a Crossroads” study discusses consumer usage of broadband and online streaming media and its implications for the future of television in the new media world.
For complete study CLICK below (Adobe Acrobat required):
http://www.arbitron.com/downloads/needforspeed.pdf
