Gap Between U.S. Online Population & General Population Narrowing Quickly.

The profile of the average adult American Internet user looks like the profile of the average American, which was not the case five years ago, reports InsightExpress, a firm that helps companies conduct market research via the Web.

This demographic shift–from early adopters of new technology to average Americans–is important as it validates the Internet as a mainstream marketing, advertising, and research platform.

Five years ago the average Internet user was anything but an average American. Typically young, relatively wealthy, and predominantly male, the Internet user was an attractive market primarily for users of technology products. Today, though Internet users still have a moderately higher average household income, the online demographics provided by InsightExpress demonstrates the extent to which the Internet has been adopted by nearly every segment of the U.S. population.

For more information at http://www.insightexpress.com.

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