Multi-Cultural Services Channel Launched @ 24/7 Media.
February 19, 2001
24/7 Media Inc. has launched a Multi-Cultural Services Channel featuring e-mail marketing and Web site advertising for advertisers to reach African-Americans, Latin-Americans and Asian-Americans online.
In an effort to assist marketers interested in reaching highly targeted multi-ethnic audiences through e-mail marketing, 24/7 Media has expanded its relationship with Community Connect Inc. and will now exclusively provide e-mail lists for BlackPlanet, AsianAvenue and MiGente.
For advertisers interested in banner advertising and sponsorship marketing, 24/7 Media has signed exclusive relationships with TheBlackWorldToday.com (TBWT.com) and BlackWorldRadio.com. The Black World Today started over five years ago as the first daily online black newspaper and has evolved into a respected portal site for African Americans aged 25-50.
According to TBWT’s CEO Don Rojas, The Black World Today has been described by some as the “Black Yahoo!”
“With the addition of 24/7 Media’s Multi-Cultural Services Channel, we are now able to provide a host of services that reach millions of affluent, educated, ethnic consumers throughout the United States,” said David Moore, CEO of 24/7 Media. “This group of new Web sites combined with e-mail services will provide our customers with an efficient method of reaching the multi-cultural market.”
BlackPlanet.com is the largest online community for African Americans with over 2 million registered members, over 360 million page views each month, and is a top leader in average time spent on the site by visitors; users spend and an average of 2.5 hours on the site per month.
AsianAvenue.com is the leading online community for Asian Americans with more than 1.3 million registered users and more than 100 million page views each month.
