NetRadio Expands Latin Music Genre.

NetRadio Corporation announced the launch of its new Latin Music Genre section on its Web site. The genre, an expansion of NetRadio’s previous two Latin music channels, includes two new Latin music channels and a new Latin music “learn” section, presented in both English and Spanish.

The two new Latin music channels are named “Tropical” and Alterlatino.” “Tropical” is a mix of salsa, merengue, cumbia, bomba, plena, Spanish rap and reggae, and more – whose rhythms and melodies have their roots in Latin America, Africa, and Europe. “Alterlatino” features hard rock, grunge, pop, ska and reggae and all of the different variations and combinations including hits by alternative Latin stars like Mana, Shakira, La Ley, Molotov, Jaguares, and Aterciopelados. These two channels are now available, along with NetRadio’s two previously launched Latin music channels “Romance Latino” and “Latin Mix.”

All four NetRadio Latin music channels are programmed by Candy Cintron, a Latin music expert and industry veteran. Cintron recently joined NetRadio as its Latin music programmer. Cintron has been music coordinator for Latin radio stations in Puerto Rico and New York as well as Director of Sales and Marketing for various record labels whose rosters include mega-Latin stars including Ricky Martin, Shakira, DLG, Alejandro Sanz, Olga Tanon & Cuba’s Los Van Van among many others.

Coinciding with the launch of the Latin Music Genre, NetRadio.com’s enhanced online player now also offers bilingual content. NetRadio’s registered members who use the enhanced player can opt to use the “rate this track,” “channel feedback,” and “email a friend” functions in either English or Spanish.

In NetRadio.com’s “Learn” section, Latin music is explored and explained in a series of bilingual pages that define styles like cumbia, salsa, merengue, regional Mexican, Latin jazz and more. Each page contains links to NetRadio’s Latin music channels and to recommended recordings that are available for purchase.

“Latin pop is the darling of the genre these days — now that Ricky Martin, Enrique Iglesias, and Cristina Aguilera are household names and culturally diverse Americans are buying Santana albums en masse. But a true overview of Latin music must be global in reach and epic in historical perspective,” said Cintron. “Our new Latin music genre aims to provide listeners with both current Latin pop, as well as a broader range of music and information that focuses on seven different forms of Latin music styles, and provides more detail on the history of the genre.”