Pop-up Internet Ads: More Eyeballs — and More Frowns.
April 10, 2001
How People Use ™ the Internet 2001 — a new report from Statistical Research, Inc. (SRI) — shows that pop-up Internet advertisements are 50% more likely to be noticed than banner ads, but also that they are 100% more likely to be considered intrusive.
Nearly half (49%) of active Internet users “agreed strongly” that pop-up ads get noticed (versus 33% for banner ads); but 62% felt strongly that pop-ups interfere with their reading or use of a Web page (compared to 31% for banners).
Respondents also were less likely to view companies that use pop-ups as being industry leaders.
Now in its second year, How People Use ™ the Internet provides a detailed look at the ways people are integrating Web use into their daily routines, as well as their changing feelings about a variety of Internet activities and services. The report covers such timely topics as:
what aspects of Web sites and ads create positive or negative feelings;
whether product purchase, use of Internet audio/video, and other activities increase or decrease as users gain Web experience;
perceived industry leaders in terms of Internet presence;
TV networks watched offline vs. those visited online; and
privacy and security concerns, as well as Web site features that make users feel more or less comfortable about sharing personal data and/or shopping online with a credit card.
For more information at http://www.statisticalresearch.com.