SportsYA! Media Group Accelerates Expansion Of Offline Media Properties.

The SportsYA! Media Group, a sports media and marketing company serving the Latin American, Spain and US Hispanic Markets announced the expansion of its online sports content products into a multimedia portfolio that includes traditional media and sports event management.

Through event, TV and radio program production, direct response, point-of-sale, print and creative online initiatives, the company will leverage its expertise in sports marketing and open new windows for advertisers.

SportsYA! is currently producing soccer, equestrian and golf tournaments in Mexico and will soon premier a new sports TV show. In the US, the company is executing a five city Beach Soccer Championship, Latino Boxing Series and the Chicas SportsYA! TV Magazine. SportsYA! is also offering clients access to a year-long multi-media promotion built around the world’s largest sporting event, the upcoming soccer world championships in Korea and Japan. Details about this event, which according to company’s sources will “make history in the US Hispanic market”, will be unveiled next week. To command these new sales efforts the company incorporated Jose Del Cueto, a successful 20-year advertising sales veteran as Vice-President of Sales. Mr. Del Cueto is based in SportsYA!’s Miami headquarters.

Emilio Romano, President and CEO of SportsYA! said, “Our long range plan was always to establish SportsYA! as a leading sports marketing and media company. We have created the leading Spanish language internet sports portal and we now are in a position to widen our product mix to provide our advertising clients with exciting sports marketing solutions that combine offline and online components”.