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June 06, 2001

Curtis and Boo-Boo are back and louder than ever in Volume.com's hilarious animated series MAKIN' MOVES. The animated short, which is being shown exclusively at Volume.com (an urban Internet portal), gives viewers a reprieve from their day-to-day routines and an opportunity to sound off about racial stereotypes on the Volume.com discussion boards. This latest installment of biting urban satire follows our heroes from a roadside police interrogation to a "Play-Toy" party bus, and like the first short, is for mature audiences only.

The first installment of MAKIN' MOVES was an overwhelming success. Industry-leading ANIMATION MAGAZINE praised MAKIN MOVES in their April 2001 issue: Volume.com is 'Makin' Moves' in the Online World. "The controversial cartoon has, as intended, prompted discussion about stereotypical hip-hop images in music videos and entertainment."

Once viewers watch MAKIN' MOVES 2, they have unrestricted access to any of the tools at Volume.com that allow them to voice an opinion. While most recognize MAKIN' MOVES as straight satire, those who feel that it is fueling racist ideals have the opportunity to be heard.

"Volume.com is the voice of Generation Hip-Hop and the urban experience. And a big part of the urban experience is racial stereotypes that we often can't address openly. We want our users to be the vital core of our site. The louder the better -- we don't shy away from controversy," said Naeem Mohaiemen, vp of business development and marketing. "That is why MAKIN' MOVES is the perfect vehicle to get a lively conversation among us and our urban audience."

Michael Jones, director of entertainment and producer of MAKIN' MOVES described the cartoon by saying, "We wanted to create an animation piece that was reflective of our audience and the ups and downs of the lives they lead. We also wanted to address some issues without being preachy about it."

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