Arbitron On The Exchange.

Arbitron Inc. (NYSE: ARB) announced that its shares of common stock began trading on the New York Stock Exchange under the symbol ARB.

Arbitron Inc. provides media and marketing research services to radio and television broadcasters, cable companies, newspapers, advertisers and advertising agencies, magazines, newspapers and the online industry in the United States and Europe. On March 30, Arbitron became independent from its former parent company, Ceridian Corporation (NYSE: CEN), through a reverse spin-off. Arbitron marked the milestone by ringing the closing bell at the New York Stock Exchange.

“As an independent company that is focused on the media industry and its needs, Arbitron is ready to unlock all of the possibilities inherent in the rapid growth and change taking place in the industry we serve,” said Stephen Morris, chief executive officer and president, Arbitron Inc. “Along with our proven, very attractive business model, as an independent company we now have a greater ability to pursue the strategies that we hope will make us a global leader in media information. I am enthusiastic about Arbitron’s prospects and our ability to execute our strategies for growth.”

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