7 in 10 Adults Access Content from Newspaper Media Each Week. [REPORT]
April 24, 2013
The vast majority of U.S. adults read newspaper media content across a range of technology platforms, according to an analysis of the newest data on media usage from Scarborough Research—including 59% of Americans ages 18-24, the youngest cohort of adults, a group that many are skeptical ever think about newspaper content.
Fully 69% of Americans—or more than 164 million adults in the United States—access newspaper media content in print or online during a typical week or on mobile devices during a typical month, according to the survey of some 206,000 U.S. adults collected by Scarborough Research.
That number is being positively influenced by a rapid growth in people using mobile technology for news. According to the available monthly data, nearly 34 million adults accessed content from newspaper sources on tablets and smartphones in a typical month. That is an increase in mobile audience of 58% from the same period a year earlier.
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