Al Día, The Dallas Morning News’ Spanish language newspaper, launched Autos Al Día in May. This stand-alone, tabloid-sized weekly publication is designed to reach the Spanish-dominant pre-owned automotive market easier, faster and more efficiently. Published every Saturday, 35,000 full-color copies of Autos Al Día are distributed both within Al Día and stand alone in racks at 1,200 locations.
“Al Día has built an award-winning reputation on meeting the unique needs of Spanish-dominant audiences in North Texas,” Al Día publisher Alejandro Sanchez said. “We know that these audiences see print publications as important sources of shopping information. Autos Al Día is an exciting way to bring those readers information they can use from a source they trust.”
Al Día focuses on bringing high-quality, relevant content to the Dallas Metro Area’s Spanish- dominant audience – which is nearly 790,000 strong and growing. Al Día readership is highly engaged and loyal to the print format. Autos Al Día capitalizes on this engagement to deliver these audiences to advertisers.