Al Dia in Dallas to triple distribution Through home delivery.

The Dallas Morning News announced that this summer it will triple the distribution of its Spanish-language paper, Al Dia, on Wednesdays and Saturdays.

Beginning in late July, Al Dia’s distribution will increase from 40,000 to approximately 120,000 when it begins home-delivering its Wednesday and Saturday editions free in selected coverage areas.

“Since its inception five years ago, Al Dia has become a news and information staple for Spanish-speaking consumers in North Texas,” said Alejandro Sanchez Sobrino, Publisher of Al Dia. “Our advertisers recognize
the value of reaching this dynamic market directly through a highly targeted newspaper.”