May 23, 2009

La Opinión announced that advertising veteran Steve Bentz has joined the organization as Senior Vice President of Ad Sales.   He will oversee the company’s revenue strategies for La Opinión’s entire portfolio of assets including the daily newspaper, La Vibra, Contigo, online, mobile, video and experiential.  Bentz will be based in Los Angeles and reports directly to Monica Lozano, Publisher and CEO of La Opinión. 

“Advertisers are looking for unique ways to engage with the Hispanic community and Steve’s career has been defined by its innovation and partnership with the business community.  He has a proven track record of success in one of the most competitive markets in America. We’re thrilled to have him join our team at this critical time,” commented Monica Lozano.

Steve Bentz will establish and lead the diversification of La Opinión’s revenue streams as advertisers seek new ways to reach consumers. “I’m excited to join such a strong organization as La Opinión. We have a tremendous opportunity to grow ad revenue across multiple platforms by leveraging their deep relationships with Hispanic audiences with the excellent content for which they’re known, ” said Bentz.

Most recently Bentz was the Vice President of Advertising for the Los Angeles Times.

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