Hoy and Descuento Libre Partner to Bring Web Discounts to Latino Communities with Oferta del Día

Hoy announced a partnership with Descuento Libre to introduce “Oferta del Día,” a web-based daily discount opportunity for users through http://www.vivelohoy.com.The offers are unique and relevant to Hispanics in the United States, particularly those in Chicago and Los Angeles.

“Our audience is always looking for engaging and relevant information they can use every day,” said John Trainor, General Manager of Hoy Chicago. “Offering value through specific buying opportunities with attractive discounts is part of our effort to be the preferred media source for Hispanics in Chicago and Los Angeles. This is also great because it provides more opportunities for our advertisers to reach their goals.”

DescuentoLibre.com is a social buying website dedicated to serving Latino and Hispanic communities by creating awareness of local economy and culture. Headquartered in Chicago, Descuento Libre has a presence in 22 major cities across the US.

“We are extremely excited about the launch of the first Latino-focused social buying site and our partnership with Hoy,” said Derek Beckmann, CEO of Descuento Libre.

A new “Oferta del Día” will be posted each day on vivelohoy.com and in all Hoy publications.

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