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April 18, 2009

Hoy, the leading Newspaper and only daily Spanish-language publication in Chicago, is launching a new editorial design on Monday that presents news and information in a more engaging, useful and practical way. The redesign offers an enhanced reading flow while incorporating unique stories, more color and superior graphics.

Hoy will continue to offer readers the most complete local, national and international news and information as well as a revamped entertainment section, ViveloHoy which highlights unique local entertainment as well as stories that can be followed on ViveloHoy.com.

“Hoy's new design reflects the energy and vibrancy of the Hispanic community in Chicago,” said John Trainor, general manager of Hoy Chicago. “Our readers and advertisers deserve the best possible products and we will continue to ensure they are engaged and we exceed their expectations as the leader in the industry.”

The new Hoy redesign will also be reflected on its weekend edition Hoy Fin de Semana as well as in Hoy Los Angeles.

As part of the commitment to bring better solutions to its advertisers and more valuable information to its audience, Hoy will also be launching a new digital strategy which includes in-store, mobile and online tools. Our in-store strategy, HoyCast, will offer its advertisers the opportunity to reach Hispanics right at the time final purchase decisions are made. Our mobile and online solutions will offer the best in class integrated advertising solutions which complement our print products and offer enhanced touch points to our advertisers and readers alike.

HOY, the leading Spanish-language newspaper with daily editions in Chicago and a weekly edition in Los Angeles is part of the Tribune Company. Along with Hoy's weekend publication, Hoy Fin de Semana, Hoy publications have a national gross weekly distribution of 1.3 million copies. Hoy mission is to inform, entertain and educate Hispanics with engaging, relevant content that help build successful lives, serve as an advocate and provide a link to Latino culture. For more information about Hoy visit http://www.ViveloHoy.com

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