impreMedia integrates Digital Web Tool Tracking Online Preferences
July 5, 2011
impreMedia has partnered with CivicScience a consumer marketing research company that captures online user trends and preferences through an online polling application.
“The impreMedia difference is understanding and connecting with the Hispanic audiences. CivicScience technology enhances this ability through an innovative research platform” says Ginger Neal, SVP Digital for impreMedia. “In addition to enhancing our ability to understand our audience we can also conduct customized research for our advertisers.”
The application is a cost-effective way to conduct and enhance market research through customized polls that capture and analyze data providing insights into consumer trends and preferences.
CivicScience also provides impreMedia with turnkey custom research reports for advertisers whereby results of questions are accessible through a secure web-based dashboard. The questions can be delivered only to users who meet the advertiser’s demographic requirements. When a set number of people have responded, the results are made available immediately and questions are removed from the survey engine. impreMedia’s advertisers may also choose to purchase access a syndicated report, or a public pool of ongoing questions, about brands and companies, political attitudes, celebrity popularity, and other prevalent topics.
