Veranda Entertainment and impreMedia announced an agreement to make available for free a selection of acclaimed films from the vast catalog of Veranda Entertainment on the impre.com network of premium websites (www.impre.com) on an ad-supported basis. Powered by Veranda's online video-on-demand portal, Butaca.tv (www.butaca.tv), the program presents the most impressive collection of Latin films ever made available online and in digital quality.
In the first of a planned series of partnerships, Veranda Entertainment and impreMedia will deliver these films through a custom movie section on impreMedia's internet properties on a free, ad-supported basis. ImpreMedia's expansive user base includes the online versions of La Opinión in Los Angeles, El Diario in New York and La Raza in Chicago and its portal, www.impre.com. All content will be easily accessed online for free through any computer or internet-enabled television without any registration or software downloads.
“We are excited to make these films available online for the first time," says Randall Green, COO of Veranda Entertainment. “And in this model, everyone involved wins. Users will now have access to content that has been not easily available in the past; rights holders will develop a new revenue source ; and our publishing partners get new content for their audience and new revenue streams from their online portals.”
“Adding Veranda Entertainment's diverse collection of films to our already wide offerings gives our audience more of what they want,” says Arturo Duran, CEO of impreMedia Digital. “We are very proud to continue to provide the Spanish-speaking community with first class news and entertainment online.”