La Opinión announced that it is partnering with Golden Boy Enterprises to create a one-of-a kind boxing guide entitled “Celebrar y Dominar” / “Celebrate and Dominate” commemorating the Mexican Bicentennial.
“Our media companies are uniquely aligned in our commitment to celebrate an important milestone, the Mexican Independence Bicentennial”
The knock-out event guide will offer Hispanics engaging boxing content including profiles and statistics of participating boxers. It will also include detailed event coverage of the Bicentennial Celebrations at Los Angeles’ LA Live. It will be available online at La Opinión’s boxing community website, www.round13.com, and in La Opinión’s print edition on Thursday, September 16, 2010 and Friday, September 17, 2010. An additional 30,000 copies will be distributed at LA Live during the 3-day event festivities. The program also highlights HBO’s Pay-Per-View program for the upcoming Mosley versus Mora fight. HBO Pay-Per-View is an affiliate partner of Golden Boy.
“Our media companies are uniquely aligned in our commitment to celebrate an important milestone, the Mexican Independence Bicentennial,”says Steve Bentz, President of La Opinión. “We are especially pleased to deliver a dynamic, multimedia sports programming experience that embodies the celebration of the bicentennial to the Hispanic community.”
“We are always in search of original opportunities to promote Golden Boy and HBO Pay-Per-View programs across multiple media platforms. Partnering with La Opinión is a perfect way for to leverage our programming while commemorating a very important celebration, the Mexican Bicentennial,” said Richard Schaefer, CEO of Golden Boy Enterprises.