Viva! Vision new Latino Youth Channel.

Verizon Wireless and Viva! Vision announced the addition of Viva! Vision TV, a Latino youth channel, to Verizon Wireless’ V CAST service. The channel, available in October, is powered by Viva! Vision, the leading provider of branded, original and user-generated content targeted at the Latino community. With Viva! Vision TV, Verizon Wireless V CAST customers can experience exciting Latino content on their mobile phones.

“Verizon Wireless’ mission is to deliver relevant content that resonates with our customers,” said John Harrobin, vice president of
digital media for Verizon Wireless. “Our relationship with Viva! Vision allows us to offer our Hispanic customers great mobile entertainment while capitalizing on Viva’s knowledge and experience in dealing with this dynamic, trend-setting community.”