By Lisa M. Martin - Public Relations Account Executive/Creative Civilization

No pressure.

I work with two of the founders of Hispanic marketing.

    Last year I posted a similar topic regarding a coward e-mailer sending information to key US Hispanic advertising, marketing and media people regarding one of our professionals in the Industry.

   Gisela Girard  is President and COO of Creative Civilization — An Aguilar/Girard Agency, which she founded along with her partner and husband, Al Aguilar in 1999.  Besides leading her agency to a successful position as both a general

      ”Communicate aspirations, positive thoughts and optimism.”

That’s the key advice to marketers and advertising agency executive Luis Miguel Messianu, COO of South Florida-based agency Alma DDB, has to offer.

   There is something very interesting that happens when you visit Barcelona (or Catalunya for that matter).  Most residents are bilingual and live in that bilingual world with ease…not very different from Latinos in the US.  Now, I am very cle

    As part of the semi-idyllic period that is the sabbatical between Christmas and New Year’s I read a clever book by Mexican writer Jorge Volpi entitled “El Insomnio de BolÃvar,” which loosely translates to “BolÃvar’s Insomnia.” In this tome

You gotta love this.  A few years ago Supreme Court Justice Sonia Sotomayor got Major League Baseball to say Uncle.  Now, another wise Latina, Congressman Linda Sanchez of California did the same to the NFL. 

There's no doubt, as was pointed out in a recent analysis of Hispanic news stories, that a Puerto Rican was the Hispanic highlight of 2009--Sonia Sotomayor.  But if we can point to one Latin nationality that has

    Horacio Salgado — AKA — “Pelos Parados” is one of the most popular DJs in the DFW area.  In the business for the last 9 years, Horacio has made quite a name for himself.

        We're coming up on the fourth anniversary of a historic event. December 26 marks the fourth full year that Spanish-language television ratings have been ranked side-by-side with ABC, NBC, CBS and FOX.

   Bonnie Lunt is founder and President of Bonnie Lunt management, an active consultancy company that places creative and marketing executives, is a member of People Helping People, an organization that she co-founded, initially with the

I thought it was interesting that this year's Hispanic Heritage Month seemed to stretch into two months--Latinos were all over the news in November.  And that's a good thing.  But in looking at the events of this

   Jaime Maussan, Mexican journalist who has dedicated his career to investigating the extra-terrestrial phenomena. We spoke with him about his investigation, his findings and his opinion of our future.

  Univision should be singing. And the name of the song should be, "I Told You so."

   On October 4th, 2009 I was lucky enough to be in attendance at the 3rd annual ADCOLOR Awards which took place in Phoenix, AZ at the Biltmore hotel amongst a record setting crowd of roughly 500 guests.  In my opinion, the main highlight of th