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Buying radio is easy. You establish a cost per point and see which stations will meet it. Then, you buy those stations. You get the points you want for the budget you want. SIMPLE.  By Charlie Sislen

In celebration of International Woman’s Day, EstrellaTV announced the return of its long-running talent competition series Tengo Talento, Mucho Talento, premiering on Monday, March 29 at 8 PM ET/7 PM CT.

La Grande 107.5 (KMVK-FM/Dallas) (La Grande 107.5 CON LOS SHOWS MAS PERROS DE LA RADIO)  is the newest affiliate for Erazno y la Chokolata, the top-rated afternoon-drive Spanish-Language radio show from the HRN Network.

Univision announced the appointment of Beatriz Pedrosa-Guanche as Senior Vice President, Corporate Communications based in Miami.

ViacomCBS launched the new Paramount+ streaming service in Latin America with more than 5,000 hours of content.

THEMA America, a Canal+ group, company, has announced new leadership for its Once México cultural channel and for its U.S. international channel, which serves the Spanish-speaking market in the U.S.

New demographic insights across TV program talent and viewers will empower the entertainment industry to create more inclusive content

Univision premieres the international hit “La Hija del Embajador” (The Ambassador’s daughter), an all-new series that tells the epic love story of Nare (Neslihan Atagül) and Sancar, (Engin Akyürek), a romance that will conquer the audience’s heart as it is put through test by time and unexpected twists.

NBCUniversal announced that its 42 NBC/Telemundo stations and seven regional sports networks are officially moving to 100 percent impressions-based buying for all local advertising campaigns as of April 1, 2021.

Univision Communications Inc. announced brand partners for the 33rd annual “Premio Lo Nuestro,” presented by T-Mobile.

For the first time ever, the megahit dance competition will feature an entire cast of eight Univision stars, who will take the stage to show off their best moves on the dance floor, representing a charity of their choice.

Tu-Night con Omar Chaparro is closing in on its season two finale with two weeks of original episodes and Latin star power guest on episodes airing February 22 until the season finale on March 4.

In this special show, the popular entertainer will reflect, with his guests, on some of the issues that could concern and affect anybody. The common denominator of the program will be the sensitivity of the conversations, which will be developed through the personal stories of the interviewees, combined with the unique style of the famous host.

Univision will be holding a virtual Upfront on Tuesday, May 18. More details to be announced closer to date.  Ahead of upfront, Univision will be holding A New Vision at Univision virtual presentation on Wednesday, March 24. CEO Wade Davis and President of Advertising Sales and Marketing Donna Speciale will provide an update on the company’s ongoing transformation and layout their vision for clients as Univision continues to evolve its go-to market strategy and advanced capabilities.

Everything starts here. Your station can’t survive if the brand strategy is not honed, crafted and perfectly executed.  By Buzz Knight / BuzzKnightMedia.com

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