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March 31, 2021

Estrella Media announced that it is launching EstrellaTV in the San Francisco Bay Area on full power television station KEMO TV, channel 50.

As part of Estrella Media’s continued linear and digital expansion, EstrellaTV will now be distributed throughout the country’s ninth largest Hispanic TV market, available on cable, satellite, and over the air beginning March 29, 2021.

KEMO TV will be operated by Estrella Media and will feature its EstrellaTV network entertainment, news, and sports programming, which includes reality and game shows, talent competitions and variety talk shows, and live sports action. The station will have a local sales team to support its ad sales operations in the market.

“We are enthusiastic about having a full powered local station in the Bay Area market, offering our Spanish-language programming to the Latino community in San Francisco, Oakland and San Jose,” stated Peter Markham, CEO, Estrella Media, Inc. “Our EstrellaTV programming and news content is second to none, and I am certain that it will be well received by the Hispanic audience in the Bay Area.”

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