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This time last year, we had a lot more time on our hands. We filled it with activities and hobbies we had long set aside or picked up new ones, like baking sweets. This year it’s a different story with kids returning to school and extracurricular activities and some parents returning to the workplace. Suddenly we have less time, and saving it becomes our goal. Saving time and convenience will be a key motivator in how consumers approach their home product purchases. This need presents a significant opportunity for the home industry to invigorate continued growth.

Six months after its first study, PwC and IAB, the digital media and marketing trade association, have partnered again with industry thought leaders across the digital ad-supported ecosystem to discuss key challenges and opportunities facing this industry in a report titled "IAB Outlook: 2022 Digital Ad Ecosystem".

We often encounter misperceptions about agency new business in the course of our work. They are persistent — and even dangerous — because they can hold your agency back from achieving its best new business outcomes. Here are five of the most common misperceptions.  By Mark Duval - The Duval Partnership

Catering to audiences’ most ardent passions is at the heart of brand affinity

Most brands would be hard-pressed to think of a more disruptive time for business than what they’ve experienced over the past 18+ months. From shifts to digital to advertising cutbacks to supply chain challenges to rising privacy and data security needs—all amid a global pandemic—the landscape for advertisers has been anything but smooth sailing.

In this fresh InFOCUS Podcast, presented by dot.FM, Ana Ceppi, a senior advisor on the U.S. Hispanic market at Edelman, shares how one can easily distinguish DEI from multicultural marketing and what broadcast TV and radio station management and ownership may wish to consider if the goal is connecting brands with all consumers — including key multicultural segments.

The move combines Sensis’ strategic, research-based approach to marketing with PM3’s creative production resources and consumer-brand experience.

What are the top CMO challenges, trends, priorities, and key actions for 2022?

Growth in the number of U.S. households during the 2010s slowed to its lowest pace in history, according to a Pew Research Center analysis of newly released 2020 census data.

Over the past decade, Hispanic Americans were the primary driver of labor force growth, registered above-average income gains, and accounted for a growing share of spending. Recent trends suggest Hispanics are likely to exert an even greater influence on growth over the coming decade.

Frustration with cumbersome and repetitive authentication processes are overwhelmingly causing consumers to search for brands and digital experiences that securely unify and simplify identity verification, according to a new report by the Business Performance Innovation (BPI) Network and CMO Council, entitled “Authentication Frustration. How Companies Lose Customers in The Digital Age.”

Why accessing, activating, and respecting data may not be as incompatible as you think

Harker Bos Group recently fielded a study documenting the consumption habits and voting trends of Hispanic Radio Listeners.  By Adam R Jacobson / Editor of Radio TV Business Report

Many marketers mistake Hispanic marketing for Spanish-language marketing. We hear it all the time: “More Latinos speak English so you can just reach them through mass media efforts.” Absolutely wrong. This mistaken approach is costing companies millions of dollars every year in unrealized growth.  By: Gonzalo Del Fa, Chair of the Hispanic Marketing Council

The Hispanic Public Relations Association (HPRA) announced the winners of the 2021 National ¡Bravo! Awards, recognizing the best multicultural public relations teams and campaigns in the country.

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