As the post-COVID era becomes a reality, will your agency emerge like a phoenix from the pandemic’s ashes? Or will it struggle its way into 2022, fixated on survival?  By Mark Duval - The Duval Partnership

Agencies waste resources when they send out proposals too soon or incorrectly. In this post, I’ll explore strategic considerations around sending proposals outside of formal RFPs. When and why should you send a proposal—or not? If you send one, what are some important things to keep in mind?  By Mark Duval - The Duval Partnership

Lopez Negrete Communications has been awarded two of the nation’s most prestigious public relations honors: a Silver Anvil in the Content Marketing for Government category and a Bronze Anvil in the Creative Tactics category as a result of their “YES! to Census 2020” campaign and murals created for the City of Houston and Harris County.

Brands are looking for more diversity and a different mindset from agencies post-pandemic

Miami Based ALMA Agency has been selected as the General & Hispanic AOR for Riviana Foods.

With a record number of entries, the Hispanic Marketing Council (HMC) announced the 2021 winners of the HMC Strategic Excellence Awards, the only award of its kind that honors multicultural strategic thinking and cultural competence in marketing. Alma took top honors with a Gold for Best Cultural Insight for its work with McDonald’s and a Gold for Mainstream Impact for its work by Coors. Casanova//McCann, Culture ONE World, d expósito & Partners, Dieste, Inspire Agency, Republica Havas, Visual Latina, and Zubi also received accolades.

WFA is launching the world’s first-ever global census of the marketing and advertising industry, designed to provide hard data on the people who are working in the profession.

Agencies tend to rely heavily on referrals for new business. And new business consultants often caution against using referrals as the agency’s sole source of new business. Despite appearances, it’s not just out of self-interest.  By Mark Duval / The Duval Partnership

Advertising, PR, creative, digital, and full-service agencies have played a crucial role in the marketer's toolkit for decades. But the landscape is changing. More than ever, overlap exists between agencies and consultancies, in-house and external agencies, and the roles of humans and automation. ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.

According to MediaPost, Publicis Groupe has diversified its US workforce by 5.5%.

MiQ, a programmatic media partner, announced the launch of their U.S. Hispanic and multicultural practices that will help advertisers best reach and engage U.S. multicultural audiences through more sophisticated, diverse data sets.

Just over a year ago, the 4A’s were kind enough to publish an article I’d written that featured some of the country’s top account people from some of the country’s best agencies talking about their role as we headed into what most already knew was going to be the oddest freaking year of their careers. Called “What it means to be an account leader in 2020,” the contributors each offered their perspective on how they were preparing for the year – with quite literally no concept of what the year ahead would hold.

Ever since early man emerged from his cave, invented fire and wondered aloud how he was going to spread the word of his wondrous invention to others, those responsible for doing the word-spreading have considered themselves hard done-by.  By Brian Jacobs / The Cog Blog

Captura Group announced that Jessica Cuevas Molina is joining the agency as Executive Creative Director.

There’ve been quite a few headlines recently about agency employees being overworked to the point it affects their mental health. In this week’s post, I want to explore how that connects to agency new business and what can be done to address it.  By Mark Duval - The Duval Partnership

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