In our "Industry Spotlight Series", we are highlighting Greg Knipp - Chief Executive Officer at Dieste and Dieste Health.

POD and Zelle chose Captura Group, to collaborate with them to develop a Spanish language integrated campaign that resonated with Hispanics, a key target segment for the brand.

What’s next and what’s now for new business?

Allied Global Marketing announced that it is combining its existing teams focused on the African-American, Hispanic, AAPI and LGBTQ+ audiences into one group, Allied Multicultural.

Local Ad Agencies face stiff competition these days. Digital agencies are sprouting everywhere. On top of that, media companies have also meandered into the marketing services field, creating their own agencies.

In our "Industry Spotlight Series", we are highlighting  Roberto Orci - Executive Vice President of Strategic Growth of Captura Group.

There’s a disconnect in the ad industry. With the past year’s layoffs and restructuring, there should be no problem filling every empty job. And yet, over and over, I’m hearing from agencies that they can’t find the people they’re looking for. Many agencies that I’ve met recently have upwards of 150 open roles that they cannot fill. Why is this happening? Where’s the talent?

David Droga’s new role as CEO of Accenture Interactive has been a hot topic this week. While many wonder what it might mean for consultancies versus agencies, that may be a moot point as the two hire and acquire their way closer together. And it's not what I find most interesting about Droga's new position.  Droga’s ascension signals the increased valuation of creativity. If a business consultancy can put a creative in its #1 position, that says a lot about how it perceives creative's value for its own business and clients.  By Mark Duval - The Duval Partnership

In our "Industry Spotlight Series", to commemorate National Women's Equality Day, we are highlighting Gabriela Alcantara-Diaz, Founder and President and Shirley Attia, Chief Creative Officer of Semilla.

Considering the time, energy and expense marketers spend conducting reviews—and that agencies spend on developing new business—it’s critical for both partners to ensure a long and fruitful relationship.

VMLY&R announced the appointments of three new female leaders across its global and LATAM human resources and diversity, equity and inclusion (DEI) functions, building on the agency’s commitment to employee growth and development.

The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

What’s next and what’s now for new business?  By Mark Duval - The Duval Partnership

Lopez Negrete Communications announced that Victor Paredes Jr is their new Executive Director of Account Planning.  Paredes will be responsible for leading a team that applies cultural intelligence to inspire work that matters and work that engages today’s Latino consumer.

 

Stuck at home I was badgered into writing this by account men keen to capture my knowledge (such as it is) for future generations. One of them - an ambitious and talented young man - suggested a list and I duly complied. It turns out they had a point.  Also their is a podcast by Brief Bros that analyses the listBy Charles ‘Chaz’ Wigley, Chairman of BBH Asia, shares 100 lessons he has learned over his career as an advertising planner.

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