In an effort to expand its “war on fast food,” KFC has partnered with Fernando Arau, top Hispanic television personality, to launch its first-ever national Spanish-language advertising and community outreach campaign.

Tecate beer will introduce a new national ad campaign, "¿A Que no Te Atreves?" or, "You Wouldn't Dare." The campaign debuted Saturday, April 13, on Telemundo's "Buena Onda" program.

Payless ShoeSource and Ana Maria Canseco, co-host of Univision's morning show, "Despierta America" (Wake Up America), announced that they have signed an agreement for Ana Maria to become Payless' ambassador to Latino consumers.

TV, radio, magazine, newspaper, out-of-home and interactive ads and Web sites targeted at U.S. Hispanic consumers that broke between April 1, 2001, and April 30, 2002, are eligible to enter.

Entry forms can be downloaded by CLICKING below:

Accentmarketing has produced its first Hispanic-targeted TV commercial for the U.S. Navy's recently-launched "Accelerate Your Life" campaign.

Celebrating its 40th anniversary of serving customers in the United States, Banco Popular North America (BPNA) will be featuring 30 customers in its first institutional advertising campaign in the United States to be filmed in Miami, Florida.

Hispanic marketing agency Montemayor y Asociados took home 'Best of Show' and five other top honors for DaimlerChrysler work on Feb. 22 during the 2002 ADDY Awards, the annual regional competition hosted by the American Advertising Federation of San Antonio.

Español Marketing & Communications, Inc., was awarded three ADDY’s at the Professional Ad Club East’s 2001-2002 ADDY Awards Gala, held in Greenville, NC, on February 22.

Kmart Corporation announced it will be unveiling a new advertising campaign focused on establishing a clear brand positioning for the company.

La Agencia de Orcí & Asociados (La Agencia) has received an International Mobius Award in recognition of the agency's creative work in 2001 for Verizon.

López Negrete's work for clients including Tyson Foods, Visa U.S.A., Bank of America and Wal-Mart was honored at the 40th Annual Houston Addy Awards hosted by the Houston Advertising Federation on February 16.

Imagine a room full of cowboys in training for Big Tobacco. "Venga a la tierra de Marlboro," says a teacher. "Repeat after me." "Come to Marlboro Country," the cowboys respond -- in Spanish, Mandarin Chinese and Swahili.

Have you hugged your abuelita lately? Your papá? Your hijo? If not, you may want to after seeing new Coca-Cola classic advertising that will debut Monday, February 4th on national Spanish language television.

The Directors Guild of America released a report on the employment of women and minority directors by television networks on the "top forty" prime time drama and comedy series in 2000-2001.

Lincoln unveiled its new Hispanic ad campaign for the Lincoln Navigator and Lincoln LS, featuring Latin acting sensation, Salma Hayek, Lincoln's new Hispanic spokesperson. The targeted campaign will include the release of new Spanish television spots and print ads featuring Hayek.