The projection is split between traditional and digital media but shows that the divide is narrowing, with traditional advertising only eight percent ahead of digital mediums that include mobile, online, over-the-top, email, and traditional media’s online ventures

This year has been rife with pandemic-induced changes that have shifted corporate priorities—and yet, innovation has remained a top concern among corporations worldwide.

When it comes to breaking down the top 100 companies of the world, the United States still commands the largest slice of the pie.

Univision Holdings, Inc. announced new appointments to, and a redesign of its corporate leadership structure.

In January, CEOs described 2021 as the year of hope. Six months later, the latest results from the Summer 2021 Fortune/Deloitte CEO Survey appear to show that their hope has evolved into bold plans for growth, innovation, digital transformation, and workforce and talent transformation, as well as persistent attention to the climate agenda, continued progress on DEI, and elevated concern for cybersecurity and all things talent. in association with Adam R Jacobson are proud to announce the availability of the 2021 Hispanic Market Overview - titled “Achieving New Heights”

In-home consumption in Argentina, Brazil and Colombia decreased in the first quarter of 2021 compared to 2020, largely due to a drop in purchase frequency seen across the lower classes.

Many new companies who are also large marketers have become publicly traded or indicated plans to do so. Their disclosures show that these companies typically allocate substantially greater shares of their revenues to advertising than more mature companies.

Over the past couple of weeks several industry factors have come to light in advertising and media industries that could be detrimental to the continued growth and success of Hispanic Marketing & Media.

This shift in our understanding of the effectiveness of working from home has caused businesses to reimagine what working life can actually look like post-COVID. In fact, the companies that don’t become more flexible about working from home may lose employees to companies that are open to a hybrid of in-person and remote working.

In this episode Fran connects with Alejandro Acebal VP Digital Sales / Telemundo Station Group on his career journey and the power of Mentorship, Sales, and Perseverance.

In this episode of The McKinsey Podcast, Diane Brady speaks with senior partners Kim Baroudy and Massimo Mazza about the state of entrepreneurship in Europe and beyond.

As retailers head into the second half of 2021, the “great uncertainty” that clouded the nation’s economic outlook earlier in the year has transformed into evidence of an unprecedented recovery from the COVID-19 pandemic, National Retail Federation Chief Economist Jack Kleinhenz said.

Why does Trust matter? We’ve entered the Trust Age: a time where (mis)information is omnipresent, individual perceptions reign supreme, and digital security and data privacy are constantly threatened.

Hispanics are the driving force behind shifts in the American demographic landscape and in popular culture. As consumers demand equality and proper representation coupled with culturally literate, responsible practices from marketers, brands must lead with culture-driven insights and centralize Hispanic marketing as a core practice for achieving sustainable market relevance and growth. To arm them with the cultural insights needed, the Hispanic Marketing Council (HMC) has released its 2021 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. The new publication is now available to view online or download for free.